What are the reasons for dropping the authority of the website? Let's have a look
Source: Shangpin China |
Type: Website optimization |
Time: September 3rd, 2020
In the process of website optimization, we often find that the rights of websites are reduced for one reason or another. In this article, Cloud Unlimited Technology has sorted out several common reasons and solutions for website permission reduction. I hope this will help everyone.
Common reasons for website demotion 1. The root domain name or main domain name of the website did not jump to 301, and the search engine misjudged two identical sites, resulting in power reduction. 2. Large scale website revision, large scale content replacement, and large scale website changes are all easy to lead to the trust of search engines, which can easily reduce their rights. 3. The title, keywords and description of the website are unreasonable and do not conform to the rules of search engines. The common reasons are the serious accumulation of title keywords, the accumulation of website content keywords, and so on. 4. The website is excessively optimized and deliberately optimized, so it is easy to start the search engine cheating algorithm. 5. The overall quality of the website is poor. The website contains a large number of Internet repetitive content, a large number of pages are highly repetitive, and the structure is unreasonable. A large number of advertisements and profit contact information are distributed on the page. 6. The server is unstable, the connectivity of the domain name system is poor, and the page loading speed is too slow, so the shrink engine is always unable to capture, and the customer experience is too poor, which is easy to be downgraded by the search engine. 7. The website is attacked by hackers, and the website is suspended or redirected. There are not many small series. Baidu will decide that your website is illegal, and the website will be compulsorily punished and its rights will be reduced. 8. In the process of website optimization, friendship links are essential, but sometimes bad friendship links often lead to Website construction Loss of rights. The common reason is that your friendship links also include gray websites. The rights of these websites are reduced, leading to websites sitting together and losing their rights. 9. Excessive emergency optimization, releasing a large number of garbage chains in a short time. 10. Affected by the same IP, there are three kinds of websites on the same IP server: black, gray and yellow. They are misjudged as similar websites by the search engine. Unsuitable websites are liable to be punished and reduced by the search engine. 11. The website publishes a large amount of junk content. High quality content will improve the rating of the website, but the junk content of a large number of services can easily be downgraded by search engines in a short time. 12. The anchor text and hyperlink inside the website are unreasonable. 13. There are too many junk codes on the website, and various labels are abused 14. For the joint domain name, if the secondary domain name under the primary domain name is deleted by k, other secondary domain names under the same domain name may be deleted by k.
The website has the following solutions to reduce power consumption 1.301 Directed jump is aimed at website domain names. It is common for root domain names to jump to main domain names. The special case is that the main domain name of 3w jumps to the root domain name. 2. The search engine webmaster applies for revision and smoothly and reasonably completes the basic operation of the website (high-quality article release, internal and external link construction, friendship link exchange) 3. Reasonably rewrite the TDK of website homepage, inner page and article page, and reasonably arrange the keyword distribution of website page. 4. Stop, over act, and do basic operations (publish high-quality articles, establish internal and external contacts, exchange friendship links, etc（ 5. Re adjust the website structure, re edit the website introduction, reasonably build the website intranet, and delete some advertisements, contact information and other information that affect the customer experience 6. Upgrade the website server to improve website performance. Or foreign servers, transfer to China, optimize code, speed up pictures, etc. 7. Perform physical examination on the website and delete trojans on the website, such as the complaint snapshot of the search engine. 8. Check the friendship link website of the website and find that the website that has been hung up has been deleted 9. Stop publishing a large number of garbage links and do basic operations (high-quality article publishing, internal and external link establishment, friendship link exchange, etc.). ( 10. The website shall replace the server, and select the space server with independent IP when necessary. 11. Stop publishing junk content, publish high-quality original articles, and do a good job in basic operations 12. Establish a new website link and cooperate to establish an article anchor text 13. Check code, optimize website code, delete and replace, and modify heavier labels. 14. Look at the reason why the K domain name website was downgraded, solve it, modify the website page, improve the differentiation of website pages, and use robot protocol to prevent the search engine from crawling junk pages
Site authority reduction process: First of all, add the website to the search engine webmaster platform, put forward the information of website power reduction to the search engine webmaster, and conduct a physical examination of the entire website. Based on the feedback information of search engines and the relevant data obtained by the search engine webmaster, make a basic judgment on the reasons for the website's power reduction, and modify and adjust the reasons for the website. After adjusting the website, do a good job in basic work (publish high-quality articles, establish internal and external links, exchange friendship links, etc.), Try to improve the website's rating on search engines The above is to share the common reasons and solutions for reducing website rights, hoping to help you. Of course, if you have different opinions or suggestions on replacement, we welcome you to call us at any time.
Source Statement: This article is original or edited by Shangpin China's editors. If it needs to be reproduced, please indicate that it is from Shangpin China. The above contents (including pictures and words) are from the Internet. If there is any infringement, please contact us in time (010-60259772).
