How to do well in website promotion and operation in 2020?
Source: Shangpin China |
Type: marketing promotion |
Time: June 4, 2020
This year's epidemic has made it difficult for many enterprises to carry out business. At the same time, it also makes many business owners realize the importance of network promotion, making the enterprise Internet an important issue that many enterprises need to consider after it becomes popular. However, today most enterprises are more or less exposed to the definition of enterprise network promotion. However, in the case of enterprise network promotion, there are some misunderstandings about some aspects of enterprise network marketing.
Misunderstanding 1: Confusing the concepts of website construction, network promotion and network marketing Many network company salesmen working in the front line were asked by customers: "I worked on the official website for a year, why didn't it have any effect?" In fact, if the customer only bought Website construction The network company has no obligation to promote the network. It is normal that the official website of the enterprise does not do any promotion work on the Internet, has no traffic, and will not produce any effect. A website that does not do any online promotion can only be used as an electronic sample. In order to make the website play the role of network marketing and generate customer search, simple website construction is not enough, and network promotion must be considered.
Myth 2: Large enterprises lack awareness of network promotion and network marketing Many large enterprises in China are seriously lack of awareness of online promotion and online marketing. Many large enterprise websites have not even done basic optimization. They even enter the company name in the search engine, but cannot find their websites in the homepage results. There are also some enterprises that have done network promotion, but have not invested in appropriate products, such as blind investment in Chinese domain names, global websites and other products with poor network promotion results. If you ask these enterprises why they do not promote their products online, they will scornfully say that we are already famous in this industry, and our product sales rely entirely on traditional marketing channels, rather than online promotion. Compared with many large foreign enterprises, they attach great importance to online marketing. For example, IBM has a professional online marketing department. Their blog promotion application has been at the forefront of this period. There are also some major well-known automobile companies, such as General Motors and Mercedes Benz, which have invested a lot of money in online promotion and online marketing. Those enterprises that are indifferent to promoting the Internet can calm down and compare. Are you more famous than IBM and General Motors? Is your traditional marketing channel as perfect as IBM and GM? The key for large-scale enterprises to carry out network promotion and network marketing is not to directly receive some consulting calls, but to build brands and cultivate new competitiveness in the Internet era.
Myth 3: Some small business owners believe that online marketing is highly unpredictable Large and medium-sized enterprises lack understanding of the relativity of online marketing. Ironically, many small business owners still believe that Beijing website construction And online promotion is just what big enterprises should do, and has nothing to do with them. In fact, compared with large enterprises, it is more urgent for SMEs to promote online marketing. Because large enterprises are powerful and well-known after all, they can be sold in the traditional way. However, SMEs cannot directly compete with large enterprises for assets and strength, but they can find another shortcut on the Internet. Compared with the concept of marketing, online marketing has the characteristics of less investment, quick results and large profits. In the network, enterprises have no greater advantage than SMEs. At present, large enterprises in China usually pay less attention to network promotion. Small and medium-sized enterprises should make full use of online promotion to gain opportunities in the cruel competition of business services.
Wrong view Four of the foreign trade salesmen are too superstitious and rely on B2B platform marketing Many enterprises seldom contact the Internet, lack understanding and are afraid of being cheated. As Alibaba and other e-commerce B2B platforms have done more advertising, they believe that B2B platforms are all about online promotion. In fact, this view is subjective and one-sided, and there are many methods for network promotion. B2B platform is just one of them, which is not suitable for all enterprises. The most critical starting point of network promotion should also be search engines.
Myth 5: Superstition on the scale of Internet companies When many enterprises look for Internet companies to build websites for them, they are very concerned about the scale of cooperative enterprises. They believe that only companies with a large number of employees are reliable enterprises. In fact, the cost of Internet companies is high, but not high. The choice of partners in the design industry depends on each other's experience and design level, rather than the number of personnel. The more large and medium-sized network companies, the more they focus on "assembly line production". Their works are usually exquisite and cannot create really high-quality products. If you want to create a true classic, you must have an authoritative expert to do comprehensive planning, synthesis and guidance, and lead a team with rich experience to complete it. According to the opinions of a small number of excellent enterprises and customers, the best scale for selecting an online company for cooperation is about 20 or 30 people.
Myth 6: Ignore the role of website optimization (search engine optimization) At present, many enterprises do not understand website optimization as a network promotion method. In fact, website optimization (search engine optimization) is the most cost-effective method of all network promotion methods. However, this enterprise network promotion method has not been popularized, and only a few enterprises can flexibly apply it.
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