How to do a good job in marketing and promotion after the completion of website production?

1、 SEO optimization

SEO (Search Engine Optimization), which is translated into "search engine optimization" in Chinese, is to improve the search engine ranking of enterprise websites through various technical means and content strategies, so as to improve the exposure and traffic of websites. For enterprises with websites, SEO optimization is the top priority. To do a good job in SEO optimization, we need to start from the website construction, and pay attention to details such as content, internal chain, external chain, keywords, etc.

2、 Content Marketing

Content marketing is about to release valuable information and information to websites and major media platforms, including blogs, WeChat official accounts, etc., and actively spread it on social media platforms, so as to improve the exposure of enterprises, products and brands and achieve the promotion effect. In order to do a good job in content marketing, we need to pay attention to the value of information, conversion rate, select appropriate platforms, and actively participate in relevant forums.

3、 Social marketing

Social marketing refers to mastering user needs through social media platforms (WeChat, Weibo, Facebook, Twitter, etc.), actively participating in user discussions, pushing marketing information, improving interaction with users, leaving a deep impression, and constantly carrying out multi-dimensional and diversified activities to increase user stickiness. Social marketing can improve the competitiveness of enterprises in terms of influence, reputation and reputation.

4、 Website advertising

Website advertising is to improve website exposure, traffic and conversion rate. Different from traditional advertising, online advertising has more accurate target users. It can cooperate with purchase intention and marketing process to obtain targeted customers, and use data analysis and other methods to know the publicity effect, so as to better achieve the purpose of advertising.

The above is Website production Some suggestions on how to do a good job in marketing and promotion after completion. Different marketing channels and means are very different, and the effect of marketing promotion is also different. Therefore, when enterprises choose the promotion method, they need to consider their own situation, target groups, etc., and reasonably arrange the budget. In this process, we need to constantly try, explore, and optimize to achieve better results and returns.