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What are the skills of online marketing? See how to run the website

Source: Shangpin China | Type: marketing promotion | Time: May 13, 2020
Who is the star we are looking for in this huge network? As a Beijing website construction network marketer, you must first submit your own network plan to the leadership. Are your plans smart? Why did the boss adopt your plan? In fact, if we can use the sense of belonging of users to promote this, I think the effect will be different. Therefore, before discussing the sense of belonging, let's make it clear: as a user, why should I read your content? If this problem is not solved, there will be no sense of belonging, let alone promotion.  
In fact, the answer to this question is simple, because your content is valuable and can solve users' problems in a certain field. For example, for a nervous student who is about to take the college entrance examination, a "seven ways to deal with college entrance examination anxiety" will inevitably attract students' interest in reading.  
Therefore, to enhance the sense of belonging, we must first "create user value". By creating value, the promotion of soft articles has become a gathering place for users with the same needs and spiritual tribes.  
So, how did you do it? The core is to change the "I like" thinking. The foothold of soft text promotion is no longer what I have, but what users need. Content creation is no longer how good I am, but how helpful it is to users.  
After creating value and gathering users, the next key step is to "continuously output value" because only continuous value output can maintain users' sense of belonging. Only on the premise of maintaining a stable relationship with users can we lay a solid foundation for enhancing the sense of belonging in the next step.  
What are the skills of online marketing? See how to run the website
The key to improving the sustainable value output of soft copy lies in two aspects, namely, the sustainability of content output and the stability of output platform. The former is easy to understand, that is, maintain the frequency and inertia of content updates; The latter means that the distribution channel of content should not change frequently, but should remain stable. For example, it is better to publish from the media. Many users are attracted by the content this time, but if another channel is used for the next release, it is undoubtedly equivalent to starting from scratch.  
How do you maintain the sustainability of value output? The best way is to cooperate with the soft language publishing platform for a long time. For example, the excellent innovation communication with rich network media resources should have Portal construction , local media and new media channels. After the release channel is selected, it can be released in the channel as long as the effect meets the expectation.  
On the premise of ensuring value creation and sustainability, it has reached the stage of "multi-dimensional improvement of user experience" and improvement of user sense of belonging.  
How do you understand this? Everyone knows that people's needs are diverse and changing. In the process of improving the sense of belonging of users, it is impossible to "stay the same, stay the same". Therefore, it is necessary to constantly adjust and improve according to the changes in user needs, and improve the user experience in multiple dimensions while maintaining the core values.  
In this process, the key is to grasp the changes of user needs in time. In addition to getting feedback on the effect of soft copy promotion, we should also use the power of sales, customer service and market research.  
In a word, we can easily find the answer and imagine ourselves as a user. How can we convince ourselves that today's content is about online marketing skills? I hope it will be helpful to everyone.  
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