How to optimize seo in website construction

1、 Keyword research

Keyword research is a key step in SEO optimization. Keyword is a specific word or phrase used by users when searching for information. Therefore, the selection of keywords should be based on the following principles:

1. Keyword popularity: select the keywords with a large amount of current searches.

2. Words related to the industry: select popular keywords or long tail keywords related to your industry.

3. Degree of keyword competition: avoid choosing keywords that are too competitive.

2、 Website structure optimization

When building a website, we should try our best to achieve a clear, concise and easy to navigate page structure. At the same time, the following points should also be noted:

1. Avoid dead links and ensure that all links can be accessed normally.

2. The hierarchical relationship of the page should be clear, and there should be clear navigation from the home page to the sub page.

3. The use of semantic HTML code makes it easier for search engines to understand the content of websites.

3、 Website content optimization

The content of a website is the core of a user's visit to a website and an important factor in the ranking of search engines. Therefore, the following points should be noted when building websites:

1. Ensure the originality and quality of website content, do not copy other people's content, and avoid having the same content.

2. Use H1 tags to make it easier for search engines to understand the key content of the website.

3. Use pictures, videos, audio and other multimedia forms to attract users, while improving the interactivity and user experience of the website.

4、 Website link optimization

stay SEO optimization Link optimization is also a very important part of. The following points can help optimize links:

1. Internal links: provide internal links in website content, so that search engines can understand the hierarchy, content quality and relevance of websites.

2. External links: providing website links on other websites and social media platforms can attract more traffic and users.

3. Link text: optimize the text of the link to ensure that keywords are part of the link, which is also helpful for the ranking of search engines.

5、 Website speed optimization

The speed of a website can affect users' evaluation of the website, even the ranking of search engines. The following points can help optimize website speed:

1. Optimization of web page image: If the image is too large and causes slow page loading, you can use image compression tools to reduce the image size and improve the website speed.

2. CDN acceleration: CDN service can distribute static files such as website images, CSS and js on servers around the world, thus improving the access speed of websites.

3. Domain name resolution optimization: choose a free high-speed resolution service. If not, choose the resolution service with the highest cost performance according to the site operation area.

To sum up, SEO optimization Website construction Is a very important link. When the attractiveness of website content and traffic reaches a certain level, search engines will be included naturally, which will produce more favorable ranking effect of the website and greatly increase user visits, so as to achieve the maximum benefit of network goals.