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How to improve the conversion rate in website operation?

Source: Shangpin China | Type: website construction | Time: September 29, 2020
stay Website optimization In the process, it is inevitable to encounter problems of varying degrees, such as high traffic, low conversion rate and high jump rate. So how should SMEs' websites respond to this situation?
1. Selection of keywords
The selection of keywords must be accurate, because the quality of the selection directly affects the PV (traffic) of a website. However, the accuracy of keyword selection directly affects the bounce rate and conversion rate of websites. I suggest you match keywords with the actual situation of your website through Baidu Index, which will tell you which words are popular. Good keywords can attract potential accurate customers and bring better optimization results.
2. Improve user experience
360 Zhou said, "Today is the era of experience, and products without user experience are not qualified products." Users are particularly picky, and websites should improve user experience from the perspective of users. If your website page is very messy and has no substantive content, it is difficult to attract users to stay and pay.
How to improve the conversion rate in website operation?
3. Use activities to promote transformation
The importance of the event is self-evident. Taobao and JD COM does activities every day to attract users' attention, and activities are particularly important in SEO work. A good activity can invisibly improve the influence of the website and expand the popularity of the website, so as to achieve the purpose of improving website traffic and conversion rate.
4. Focus on user needs
No matter how garish the propaganda is, in the Internet era, the basic thing still depends on the product. It is the only way to improve the competitiveness of products through innovation. The quality of products will determine the success or failure of enterprises. Everyone said that Xiaomi's marketing is good, and others' cost performance is also reduced. Only by addressing the core needs of users can we better retain customers.
Website optimization is a long-term and arduous task. In this process, with the change of Baidu's relevant rules, there will be many problems. There are many solutions to the problems encountered in website optimization. The key lies in analyzing problems and thinking about how to solve problems in essence.
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1. Part of the content of this site comes from the network, and the copyright of some articles and pictures involved belongs to the original author. The reprint of this site is for everyone to learn and exchange, and should not be used for any commercial activities.

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