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How to analyze and evaluate the popularity of keywords?

Source: Shangpin China | Type: marketing promotion | Time: September 30, 2020
For webmasters, analyzing the popularity of keywords is an important step in website optimization. Only by selecting appropriate keywords can we achieve good website optimization results, otherwise it will lead to delayed keyword optimization or no traffic. Therefore, it is necessary to select keywords with low popularity and large search volume for optimization. Here's how to analyze keyword popularity.
The correct keyword strategy saves a lot of time and energy for SEO personnel in the process of website optimization. Therefore, it is very important to correctly measure the popularity of a keyword. Before that, one indicator we need to know is the amount of keyword searches.
1. What is keyword search volume?
Generally speaking, we call keyword search volume keyword index for short, which represents the number of times a specific keyword is searched in a certain period of time. Generally speaking, we mean the average daily amount of keyword searches.
2、 How to query Baidu keyword search volume?
Baidu keyword search volume can be queried in two ways:
1) Use Baidu Index, the official tool of Baidu, to query.
2) Use third-party webmaster tools: mainly keyword mining tools, webmaster's home, love station.
 How to analyze and evaluate the popularity of keywords?
Third, how to evaluate the popularity of a keyword?
In the preparation stage of SEO optimization, we usually need to sort out the industry keyword database in batches, and filter and sort these words according to keyword popularity to select appropriate keywords. Then, judging keyword popularity usually includes the following indicators:
1) , keyword search volume
2) Number of content pages with keywords in the search engine
3) The competition degree of keywords, and whether they are popular keywords
4) The value of a keyword. If keywords have nothing to do with your industry, the number of keyword searches is high, the popularity of keywords is zero, and it is almost meaningless.
5) The number of words in SEM bidding, if the number of paid promotion words is large, it proves that the keywords are popular
4. What impact does keyword popularity have on optimization?
Screening the popularity of keywords helps us in the early stage During website construction Choose long tail keywords with moderate popularity, relatively large search volume, and easy and fast ranking.
In SEO work, SEO experts need to be good at finding such keywords. If you are engaged in SEO for a long time, you will find it provides you with great convenience.
Summary: It is a necessary ability for every SEO person to know the popularity of a keyword based on the number of keyword searches. When analyzing the popularity of keywords, it does not mean that the larger the keyword index is, the greater the popularity will be. The above contents are for reference only.
Source Statement: This article is original or edited by Shangpin China's editors. If it needs to be reproduced, please indicate that it is from Shangpin China. The above contents (including pictures and words) are from the Internet. If there is any infringement, please contact us in time (010-60259772).
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Disclaimer

Thank you very much for visiting our website. Please read all the terms of this statement carefully before you use this website.

1. Part of the content of this site comes from the network, and the copyright of some articles and pictures involved belongs to the original author. The reprint of this site is for everyone to learn and exchange, and should not be used for any commercial activities.

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