What are the good methods for enterprise website promotion?
Source: Shangpin China |
Type: marketing promotion |
Time: October 1, 2020
The promotion of enterprise websites is very important for a company, especially for those newly established websites, which do not receive too much traffic. There were many ways to promote websites, but as time went by, many new ways of promoting websites appeared. These new promotion methods are often more effective in actual promotion operations. For any enterprise, it is difficult to promote without network, especially for some start-ups. Enterprise network planning is particularly important. This is a process that can sometimes save you a lot of resources and costs. So, what promotion method should enterprises choose?
Enterprise promotion mode: Theoretically different industries, but for most small and medium-sized enterprises, they can only be found by a set of standardized paths. The usual practices are as follows: 1) Marked name For an enterprise, the name is a distinctive symbol, representing the brand image of the enterprise. Usually when doing business marketing, everyone will choose a simple, easy to remember name with a special logo. 2) Improve corporate image Some people say that this is an era of fan economy. There is nothing wrong with understanding this from a certain angle. It benefits from the development and progress of social civilization. To do this, you may need to choose an image spokesperson for the enterprise. Of course, it's hard for start-ups to invite stars to play this role, but you can try to shape the image of CEO. 3) , compilation, encyclopedia entries When it comes to enterprise network planning, you can't do without an encyclopedia entry. The encyclopedia entry is equivalent to a business card of your enterprise in the Internet industry, and its weight is very high. Especially for those companies that have just launched, sometimes the official website is not included in Baidu, so it is very important to establish an encyclopedia entry in time. 4) Polishing products and services The premise of enterprise website promotion is to have high-quality products and services as the backing, otherwise all marketing and promotion work will be castles in the air. Before going online, the product team should carefully communicate, grasp the core needs of users, and solve the pain points of users. When we try these basic enterprise promotion methods, can we use the following enterprise network promotion methods for marketing promotion?
Promotion method of enterprise website: 1) SEO optimization Using SEO to optimize enterprise websites is a basic skill that every online enterprise should have. It has been popular for a long time and is a low-cost marketing strategy. There are many search engine optimization guides on the market for reference. Of course, this promotion method is relatively long in terms of time and cost. 2) SEM bidding The common way of SEM bidding promotion is Baidu bidding ranking. In the SERP, quick ranking is characterized by quick results, but it requires a certain ability to put in, otherwise the early tuition will cost a lot of budget. 3) Information flow promotion Currently popular Website promotion Based on the rapid development of the early new media platform, the original advertising system has a good ROI at this stage, and the common information flows are: Toutiao, Friends Circle, Weibo, Baidu Mobile, Yidian Information, etc. To place advertisements on these platforms, it is necessary to master accurate user profiles in order to better match and improve the conversion rate. 4) DSP delivery Small and medium-sized enterprises seldom choose one advertising mode. The early model originated from abroad and has begun to flourish in China in recent years. However, the current DSP market is mixed. If there is no high discrimination ability, it is still very tolerant of entering the pit. Here we suggest that when choosing DSP advertising, we should try to choose commerce. 5) Social Media and Content Marketing At present, creating social media accounts for each enterprise is just like configuring the SEO department in the early years, which is conducive to the rapid spread of enterprise brand promotion and is often the source of viral marketing. The common form of content based marketing is enterprise soft text promotion, which can kill two birds with one stone. One is to improve the conversion rate of products and services, and the other is to increase the external links of enterprise websites. 6) H5 single page and H5 scenario marketing Search the way. Com provides free H5 web page templates, easily creates H5 marketing pages, helps enterprises carry out mobile network marketing, forwards WeChat friends circle with one click, and improves customer conversion rate. Conclusion: To formulate the enterprise website promotion plan, it is necessary to follow up the attributes of the enterprise's own products and services and screen different channels, otherwise the past will backfire.
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