What are the reasons for the unstable ranking of enterprise websites?

In theory, the ranking of keywords determines the flow of websites. Regularly review the ranking of keywords Website optimization Work. In the past work, we may encounter such a situation: the ranking of keywords fluctuates frequently and is very unstable. SEO optimization is often confused. Obviously, there is no over optimization. Why does this problem still arise?

1. The website has not passed the review period.

F Generally speaking, a new station will have an evaluation period. This is a very, very basic understanding. For example, new recruits will also have internship periods. During the internship, BOSS will generally bother you, serving tea and pouring water, and cleaning. Only when you become a full member can you have a good life. However, even if you have worked for many years, you will also face the risk of being fired because of aging and declining ability. Most websites may have a ranking on their home page in a short time. The evaluation period of the new station search engine is 3-12 months. In the initial stage, search engines will give special weight to new stations, so ranking does not mean that it is stable.

2. TDK website change

TDK changes to the website can easily cause Baidu's aversion, which will make the search engine feel that the website is unstable, thus demoting the website. Before Baidu includes our website, we should make some changes to the website, try to do it all at once, and then officially go online. We don't need to modify back and forth, which will affect the spider's crawling.

3. Website click rate

Now in many SEO optimization algorithms, we are involved in the unified click rate to budget ranking, and judge the ranking of each website by the click rate of search users. When dealing with this algorithm, we need to do a good job of titles and keywords on our page, and have a purposeful title and keywords so that users can read the website purposefully.

4. The website hangs up.

The website is hung up, which means that network hackers enter other people's websites to modify code or implant some viruses without authorization through various illegal means. This situation is difficult to prevent, and it is also a headache. Therefore, website technicians must regularly and timely check our website, and if the website is suspended, it should be repaired in time.

5. The server is unstable.

The premise of our website is to have a stable server to provide us with a good network environment. But we often buy some low-quality servers for cheap and time-saving, which will eventually cause the website to run slowly or fail to open, and the ranking will naturally decline.

6. Weight change

The change of weight will also lead to the ranking of the whole station. Generally speaking, the phenomenon of SEO optimization ranking rising is common in new stations. After the sandbox period, the overall ranking will rise, and keywords without ranking in the past will also appear. How the website is downgraded or defeated by K will directly lead to the decline of website ranking.

7. Website friendship chain

For webmasters, friendship link is a common website optimization technology. However, this is also a factor that many webmasters tend to ignore in the optimization process. Generally speaking, it is appropriate to add about 35 friendship links on the website. Too many friendly links will bring very, very serious problems to your website. If the website with friendly links to your website is downgraded by Baidu. Then, your website may also be involved.

8. Baidu algorithm adjustment

If you don't take special strategies to optimize a website within a certain period of time, but you find that the ranking of the website often fluctuates, it is likely that Baidu's algorithm is adjusting. As for the search algorithm, Baidu updates it almost every day, especially with major reforms, such as Zhang Xiong's online traffic tilt.

9. Baidu search index

The birth and death of a popular keyword have a cycle. For example, in the early years, the average daily search volume of the word "SEO" reached 15000 in 2012, while the average daily search volume in 2018 was about 4000. Due to the reduction of the overall search volume and the relative reduction of the number of clicks, its ranking will naturally fluctuate, which is an irresistible factor.