How to create high-quality SEO webpage content
Source: Shangpin China |
Type: Website optimization |
Time: August 20, 2020
The value of the web page, that is, what can the web page provide for users? Why don't users like your competitors' websites and insist on using yours? Because search engine optimization is the essence of the primary key, the value of the web page must provide more content and comprehensive information than competitors. What is comprehensive? What else? Try to discuss it from three dimensions.
1. Technical dimension A page consists of five elements: text, pictures, audio, video, and links. The so-called comprehensiveness refers to the use of these five elements to explain a topic in an article. How to reflect the value of web pages from the technical level? Take "mountain bike" as an example, first look at the following figure. When we input "mountain bike" in Google, the search results are as follows: explanation of mountain bike terms, pictures, forums (reference opinions of those who get together well), mountain bike merchants nearest you, mountain bike teaching videos and mountain bike related movie recommendations. Put yourself in the other's shoes. If you were a sales engineer at Google, how would you provide feedback to users? It is estimated that most of them are words. Google analysts' point of view is simple: I don't know what the reader wants. He may be the buyer, who wants to buy a mountain bike; He may also want to know what mountain bikes are or the difference between mountain bikes and bicycles. He may already have a mountain bike and just want to know how to ride it. He also wants to know how strangers with common hobbies play and whether they can make friends according to their common hobbies. Of course, this arrangement is definitely not on the spur of the moment. It must be judged based on background data. These ten regression articles are the topics most concerned by users. When we create a web page, can we use text, pictures, audio, video and even fashion in the web page like Google analysts? Combine the user's search habits (what the user likes to search, search the index to get the answer) and prepare the corresponding content. I think it is like this
2. User dimension A comprehensive web page should simulate the needs of users, sort the needs from high to low, and place them in different positions of the web page. Similarly, it is necessary to combine data - user click rates are different for each title of each page. According to the user's click rate, we can get the "Page Click Rate Graph", and then adjust the function module of the webpage according to the "Page Click Rate Graph". Take an e-commerce website for example, if a reader wants to buy Search engine optimization For books, what elements does he want this page to contain? The first is the most basic understanding of the book, such as the author, price and publisher; Then, he wanted to know what other people thought of the book, especially the industry, how Bean discriminated against readers, how readers who bought the book evaluated it, and even how thick the paper was, so that it could be used in the toilet after reading it. Give further play to the role of paper; He may also think that these evaluations are entrusted. It would be better if the book had an online trial reading, so the probability of buying the wrong book would be lower; Secondly, there is the issue of express delivery and return. For example, if you can return the goods unconditionally after you see the goods, you can ship them in a few hours and minutes. After reading all the comments on the book, he suddenly remembered that he would post at the price of 99 yuan. In order to save the express fee, he wants to buy some books related to search engine optimization! He hopes that all recommendations are super reliable, or see what people who like this book like and what books they buy; Finally, he wants to know whether this book is the lowest in the whole network. It's better to have a plug-in that compares prices and tell him that "you made a lot of money today", because JD and Amazon offer higher prices than this. If conditions permit, it is better to have an audio book in this book, and the description of the book should not be pictures but videos; It is better to have a module to buy books and draw a "scratch award" on this page. Users can directly scratch on their mobile phones, perhaps winning 5 million yuan. Human nature is greedy. For example, you can give some travel tickets to local oxen. Users' demand for "comprehensiveness" is endless. If they can do better than their peers, they can get good rankings in search engines. It is also a book. Take Lin Zhuan as an example. Let's compare the websites of JD, Dangdang and Amazon. Compared with JD, Dangdang and Amazon, you can roughly see which store staff are the most diligent and can layout the web structure from the perspective of users, so it is not difficult to guess which store ranks better in the search engine. Therefore, the concept behind website value design is the same whether it is e-commerce or eggplant burning websites. As long as the user centered idea is always designed, users' favorite pages will be obtained, and then good rankings and traffic will be obtained.
3. Data dimension Statistical tools, such as Baidu Statistics, Google Statistics, Matching, Double Click, etc., It can track the user's stay time, bounce rate, page click map, etc. on a page. SEO analysts can find the user's favorite page according to the data difference of each channel, such as the channel with the lowest bounce rate and the best dwell time. As a template page, it has extended to the whole text, and suddenly remembered a sentence in the second chapter of the book: perfect from the perspective of users, technology and data, it is called "comprehensive", which can be called the real "web value".
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