What are some common mistakes in new website optimization?

First, the basic work is not well done and needs major changes

　　 SEO optimization It is a process of accumulation, quantitative change to qualitative change, and ultimately to achieve the ultimate goal of SEO personnel. If you don't do a good job at the beginning, it is easy to cause problems, such as the fixed ranking mentioned in this article. In this case, the website needs to be significantly modified. Don't worry about no ranking after the big change. You should know that your ranking will never change if you don't change it. You might as well die after death.

In addition, keyword positioning is also very important. Don't locate keywords on some popular words, which is usually difficult to do. Choose some mild words that are not popular and competitive, and have more searchers. It's hard to do, but it can bring traffic and ranking.

And if your website does not rank or does not rank well, it is recommended to make an optimization plan first, locate the development direction and keywords of the website, and modify the basic work of the website to ensure that it meets the needs of later optimization. If the website has been launched and ranked well, then make an effective diagnosis for the website. If it needs to be modified, it should be repaired once, not in two days. It's not good.

　 2、 What's wrong with the content? Originally to be solved

Although we all know that original content is good, there are few things we can do, because original content requires not only time, but also brains. Some can't even write several articles, but also do other work. In this way, it seems that every day there is no time to create, so many SEO staff have given up. The most direct result of giving up is that the website is not well listed.

In this case, it is recommended to pay attention to the content quality of the website. It may not be original, but users must like it and update it every day. You can refer to the content principles that search engines like and users like, and write some articles according to this standard. Such articles will inevitably bring more inclusiveness and better rankings to the website.

3、 Frequent changes? Hold on first

Another reason why the website optimization ranking has not changed may be related to frequent changes in SEO personnel. Many times, some less experienced SEO staff will be anxious when they see that there is no ranking or clicking on the website. They hate that they can't promote a new website right away. The frequent replacement of self righteous websites not only makes it difficult for search engines to identify, but also brings disadvantages to website ranking optimization, which is easy to be ignored.

Fourth, is the user experience poor? Lift it up

In recent years, using user experience is also a factor that attracts SEO personnel's attention. But to do a good job in user experience, we should not only consider this factor, but also consider many aspects. After all, the website is not only for users, but also for search engines. It must be combined well, or it will be difficult to have a good ranking.

But in most cases, as long as the user experience is satisfied, the ranking problem of search engines can be solved, because a good website must have fast loading speed, strong professionalism, high content readability, simple articles, and beautiful pages, which are preferred by search engines. So users with good experience need not worry about ranking. In order to improve the user experience, users' feelings need to be considered. Only in this way can the user experience be really good.