How to highlight the optimization of core keywords for newly built websites

SEO highlighting means not highlighting the theme of the whole site, but also bringing better experience to users! SEO prominence is not important. Show it to search engines. We also need to show users! After users enter your website, you can determine the general theme structure of the website at a glance.

Key words are highlighted in the following aspects: title, page description, paragraph title, emphasis text and body. Highlighting means that in a link or a paragraph of text, the keywords appearing at the beginning are more important than those appearing later.

1. Title

For search engines, this is the most important part of the web page. The title is displayed on the search results page and also on the browser window. It can be considered that the title of a web page is like the title of an article, which can strongly point out the content of the whole article. Therefore, important keywords should be placed in the main keyword in front of the title, so that the search will give it weight, which is conducive to ranking.

2. Web page description

A web page usually contains a summary, and some search engines will also display the summary under the title of the page in the search results. However, most search engines no longer display the description of the web page, nor give it more permissions than text. Although the weight is lower than before, it is better to have something than nothing. Pay attention.

3. Title

Title tags point out to site visitors which content on the site is more important. "Title" is the text in the label. If keywords can appear in the "title" tag, it will be of great benefit to improve the website ranking.

4. Hyperlink text

Linking to pages related to website content is also a form of highlighting keywords.

5. Paragraph Title and Accent Text

Most search engines will pay more attention to finding keywords in bold paragraph headings, while for italics or colored words, they will assume that keywords are more important. The paragraph name is very similar to the boldface paragraph name of a magazine article. It can break the continuous text and point out what should be said in the following paragraphs.

6. Body

The text includes all the words that appear on the page, but the text that appears at the top of the page is considered more important than the text at the bottom of the page. The images on the web page also contain optional words, and search engines are used to "know" what each image is about.

7. ALT attribute of picture

Search engines can't capture images, so Make Web Page Adding keywords to the image attribute ALT is a good way to be search engine friendly. They will think that the picture content is consistent with the key words, which also highlights the key words invisibly.