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In third tier cities, how should we do micro marketing promotion?

Source: Shangpin China | Type: Marketing | Time: 2015-04-10
Shangpin China Website construction company : In recent years, the Internet has developed very fast. Many people have not yet understood what computers and networks are. Now the concepts of smart phones, WeChat, and WeChat marketing are spreading out.

Nowadays, micro marketing has been in full swing in the first tier cities, but in the third tier cities, everyone is still in a wait-and-see attitude. Even though some businesses have tried micro marketing, most of them do not know how to promote it, as shown in Figure 1, which is the micro marketing architecture.
 
In third tier cities, how should we do micro marketing promotion?

The main obstacles encountered by micro marketing in third tier cities are:

1. Some businesses have used the means of micro marketing, but they are in a very shallow stage. There is no systematic method, and of course there is no good effect, which also makes many people lack confidence in micro marketing. One of my friends works in a famous local scenic spot. They have opened a WeChat platform, but they pay little attention to it. There are no activities on the WeChat platform. This platform has not had much effect on the scenic spot so far.

2. Some large businesses have a good reputation in the local area, with many branches, and consumers can easily find them. These companies believe that the new marketing methods can no longer bring them too much benefits. For example, a restaurant owner I know has 12 branches in the downtown area, and the business of each branch is good. He told me that he agreed with the micro marketing method, but now that the business is so good, it is difficult to do better. There is no need to invest in a new marketing method.

3. Small businesses are in a wait-and-see attitude. Some small bosses are bombarded with various concepts every day. They think these things are very mysterious, not reliable or don't know how to use these methods. They are still used to using their usual methods to attract customers. A boss told me that I invested thousands or even tens of thousands of money into it at one time, but I don't know how the effect will be. If I use these to do activities first, it will bring direct effects.

In short, the main resistance encountered is that everyone lacks the concept of online marketing, is unwilling to invest, and has no professional ideas.

How should we promote micro marketing in third tier cities?

For those of us who carry out micro marketing promotion, we have a lot of work to do:

First of all, the micro marketing in the third tier cities should start from the initial micro marketing step by step. Local marketing website construction companies will not invest too much in capital or manpower, and they will often wait until they have a certain effect before making further investment.

Secondly, we should make some good cases, especially in some industries, to help all companies achieve certain results in micro marketing. Success in several enterprises will immediately affect other enterprises.

Finally, promotion personnel should have high professional quality. Local companies were not very clear about the concept of micro marketing originally, because micro marketing promotion personnel should not only recommend products to customers, but also be able to give them advice. In this way, these people will trust us to do things.

Although the bosses in small cities are somewhat backward in network awareness, they also have practical needs, and they also need some people who can help them do things in a down-to-earth manner. The competition in small cities is also much smaller. If salesmen can settle down and do it slowly, they will be recognized by these people.

In short, micro marketing in small cities can still achieve great success, depending on who can do it with heart.
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