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What are the good plans for website marketing operation?

Source: Shangpin China | Type: website marketing | Time: May 19, 2020
The later development plan of the website requires a detailed understanding of the industry in which the website is located and the ability to predict the industry. This is the core of the plan, and it is also the key word that leaves the website only to obtain rankings without affecting breakthroughs. Generally speaking, there are three core concepts in the later stage of website development: marketing strategy, long tail word planning and brand building.
First, how to determine the marketing strategy of the website
(1) Analysis according to industry characteristics
For example, in the medical industry, customers are short-term customers who are very timely and have strong consulting needs. This industry is not conducive to establishing long-term relationships with customers. For example, at present, Weibo and WeChat marketing cannot be vigorously implemented in the medical industry because it is not conducive to establishing long-term relationships. Therefore, WeChat on public medical platforms is usually more difficult to do than its industry. This mainly means that only those who can establish long-term relationships with customers can better implement microblog and WeChat. However, this also explains the popularity of news sources and the good ranking of long tailed words on question and answer platforms, because patients usually have strong demands for consultation and information. The key to WeChat marketing is that WeChat meets the customer's consulting needs, while the other two are not.
The conclusion is that this is not conducive to the establishment of long-term relations; Customers have a strong demand for consultation; Customers have a great demand for information currency. Most customers are one-time transactions.
(2) Analyze and determine the marketing direction
According to the characteristics of the industry, you can know how to make a website. As far as medical treatment is concerned, it is possible to be a news source quickly. Q&A websites and WeChat websites can be marketed. It is often not feasible to establish QQ groups to gather customers or establish long-term relationships.
(3) Prepare and improve the implementation plan
The next step is to arrange personnel and capital investment according to the marketing direction, evaluate the expected effect, complete and implement the plan.
What are the good plans for website marketing operation?
Second, how to plan the long tail keywords of the website
(1) Analyze the content pages of all directories on the site
A. Filter out the content and ranking;
(b) Filter out those not included, and optimize the priority (select those with a certain amount of search volume that are conducive to conversion, and vice versa);
(2) In fact, this is the processing of the results of (1) to simplify the titles of the sorted pages and optimize them more reasonably. For those not included and ranked, fine-tuning and entry advantages can be given.
How to simplify the title?
If you split the theme or title of the page into multiple keywords and search in Baidu, you will see Baidu prompt multiple keywords to see which word is most suitable for the page content, and then set keywords.
Third, how to establish the brand of the website
If you want a website to last as long as an enterprise, you must have your own Brand website construction 。
(1) Create user containers to increase user viscosity
For example, product customers can establish a QQ group or YY channel to gather customers, so that users can visit at any time and increase the stickiness of the website.
(2) Increase website exposure
For example, if someone searches your brand name, no matter what your industry name is, as long as it is related to your brand name, they can search your website, and then your brand will gradually be established.
(3) Expose your ICO label
When your website has a certain degree of news and exposure, Baidu will release your brand ICO when a brand is formed, thus greatly enhancing the uniqueness and authority of your brand. However, this requires considerable weight, popularity and accumulation of website authority.
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