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Can the title and keywords of the website be modified? Look at these details

Source: Shangpin China | Type: website promotion | Time: May 19, 2020
Many beginners are told by their predecessors not to change the title when they start learning search engine optimization. If they change their title, they will be demoted or K-rated. Some people say that whether the title is modified is not important, on the contrary, it will have a better ranking. Can the title be modified?
In fact, there are four situations:
First, add keywords
Adding keywords usually leads to a decline in ranking, because adding keywords will dilute the weight of the title. For example, Baidu gives the website a title of 10, and there are 2 keywords, so the weight of each keyword is 2. If we add 2 more keywords, the weight of each keyword will become 2.5. The smaller the weight, the less competition for ranking. From the perspective of website demand, keywords are added to expand the scope of content, but now Baidu is more and more inclined to shops rather than grocery stores.  
Secondly, reduce the number of keywords
Reducing the number of keywords is usually irrelevant, because reducing the number of keywords will make the title more accurate and help ranking keywords. However, there are also fewer keywords suitable for Website construction Requirements, that is, keyword matching content. For example, the content of the website is bucket elevator, and the title is bucket elevator - embedded scraper conveyor. However, if the keyword bucket elevator is deleted when reducing, the ranking will be very bad. The third situation is that the title is deleted and the content is not reduced. For example, the inside of the title is a bucket elevator embedded scraper conveyor. In order to do a good job in ranking, the title of the embedded scraper conveyor is deleted, but the contents of the home page also include the contents of the embedded scraper conveyor. This is good for keyword ranking, but it is more advantageous if the content matches the title.  
Can the title and keywords of the website be modified? Look at these details
Third, content and modified keywords
Many people do not analyze users' needs for search keywords when modifying keywords, so they modify the title according to their own ideas. What's worse, the content of the home page does not match the keywords in the title, so this modification will definitely lead to the demotion of the website. Just like your shop sells beef, do you hang a sign at the door saying dog meat because customers dare not come to your shop next time? Because he wants the goods on your signboard, but you haven't provided them. Similarly, Baidu will not give a good ranking to such a website that sells human head meat and ox head. After modification, Baidu will be downgraded to power or K station.  
Fourth, content matching and modification
Some SEOs have made Baidu drop-down box and related search demand analysis when modifying the title, which is determined according to the layout of the website home page. For example, the title of a website is bucket elevator scraper conveyor, but the content of the home page is all about bucket elevator. There are pictures of bucket elevator and structure diagram of bucket elevator. Then I will change the title to bucket elevator - bucket elevator picture - bucket elevator structure diagram, so the keyword ranking will be easy to appear
Conclusion: Whether the title can be modified is not what others say, but how you modify it. If it meets the needs of users and is consistent with the content of the website home page, such modification will improve the keyword ranking, otherwise it will lead to demotion or the website will be blocked. However, it is generally recommended that new stations do not modify the title, and do not modify the title many times.  
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