How to select keywords when promoting website SEO?

When enterprises do SEO promotion, the first step is to select keywords. So, how should companies choose suitable keywords when doing SEO promotion? Follow the article Shangpin China Editor to tell you.

1、 Key words should be closely related to website content

Baidu search keywords, matching out of the web page is based on the relevance of the web page content. The target keyword must be the same as the website Products are closely related to business. What the website needs is not only traffic, but also effective traffic, which can bring orders into profitable traffic. It is meaningless for the website to rely on deceptive keywords to bring visitors but cannot complete the transformation to bring profits to the enterprise. And search engines will punish such cheating.

If you really don't know how to choose keywords, you can go to the search engine search industry. The websites in the first few pages of the search results can basically let you know the keywords of the industry. For example, when searching for website construction, many enterprises will pop up and analyze what other enterprises do for reference.

       2、 More searches, less competitive pressure

       If a keyword does not have search volume, even if it ranks first, it will have no effect. Without search volume, it is impossible to bring profits from consulting and transformation. So we need to choose the one that has both search volume and less competitive pressure, so as to ensure the lowest SEO cost and the maximum traffic. But the reality is often not so ideal, most of the keywords with more searches are also competitive keywords.

       In general, the competitive pressure of keywords below 3 million is small, those above 3 million but below 5 million are moderate, and those above 5 million are high. Here, when you choose words, you can query the keyword index, bidding situation, volume and other related parameters through Aizhan, and then comprehensively select the keywords you want to do.

       3、 Don't choose too many keywords

      If the keywords are too broad and the competitive pressure is too great, the cost will be higher. But in fact, the meaning of such word search is not clear enough, so the conversion rate will be low. For ordinary customers, for example, they are engaged in the "catering industry" and want to take "catering" as the target keyword, but in fact, real users will not search for such broad words when searching the catering industry. Instead, they will search for words like food and eating. If the goal is set on such a broad word, it will only be laborious and ineffective, and the final gain is not worth the loss.

       4、 The keywords should not be too special

       The user's search habits must be taken into full consideration when selecting keywords, instead of going to the other extreme. If the keywords are too special and too long, the number of searches will be reduced, and even no one will search. This cannot be the main keyword of the website. Such words can be promoted as auxiliary keywords instead of focusing on promotion.     

       Fifth, the marketing value of keywords

       Different keywords have different marketing values. Even if the number of words is the same, it will also lead to differences in conversion rates.

If you still don't understand something after reading this article, you can search Shangpin China website construction to consult us.