How do video and audio websites do well in marketing and promotion?

Social media marketing: use mainstream social media platforms (such as Facebook, Instagram, Twitter) to publish advertising content, including trailers, highlights, behind the scenes tidbits, etc. Interact with the audience, trigger comments, and establish a community.

Search engine optimization (SEO): Ensure that the website content can be indexed correctly by the search engine. Use appropriate keywords to create attractive click meta titles and meta descriptions. Consider creating a blog or article page to increase the SEO value of the site.

Cooperation and cross promotion: establish cooperative relationships with websites, blogs, social media accounts, etc. in other related fields to promote each other. The audience can be expanded through cooperative activities, cross publicity, cross links and other ways.

E-mail marketing: build an e-mail subscription list to provide users with valuable content, such as exclusive content, coupons, newly released videos or audio. Send e-mail communication regularly to maintain user participation.

User generated content (UGC): encourage users to generate and share content related to the website, such as comments, impressions, short videos, photos, etc. You can set user generated content activities to increase user participation.

Targeted advertising: use the online advertising platform for targeted advertising to ensure that advertising is targeted at potential audiences related to the website. We can use social media advertising, Google advertising and other platforms to accurately launch advertising through positioning, interest and other screening conditions.

Activities and events: hold online or offline activities and events to attract users. This can be a trailer premiere, star meeting, short film competition, etc., attracting attention through unique activities.

Mobile optimization: ensure the website experience on mobile devices, because more and more users access video and audio content through mobile devices. Adapt to various screen sizes and provide smooth mobile users.

Analysis and adjustment strategy: use website analysis tools to track traffic, user behavior, audience preferences and other data. Adjust the marketing strategy according to the analysis results, optimize the key points, and improve the website effect. Keep the content updated regularly, and actively participate in the interaction with the audience. Respond to comments, participate in discussions, and build closer community ties. Use analysis tools to track the performance of websites and content. Understand the audience's preferences, adjust the marketing strategy according to the data, and constantly optimize the promotion work.

Introduce paid member mode: provide some free content, but encourage users to purchase members to obtain more exclusive and high-quality content. Provide different levels of member benefits to increase user stickiness.

Through the comprehensive use of these marketing promotion strategies, video and audio websites can better establish brand awareness, attract audiences, and achieve better performance.