What is the relationship between website construction and SEO optimization?

1、 Preliminary analysis of website construction

As the saying goes, everything is difficult at the beginning, so is the website. Therefore, it is necessary to make a detailed analysis before establishing the website. Generally speaking, it is necessary to consider the type of website, development direction, target users of the website, simplicity of website operation process and degree of user experience. At the same time, we should collect information from our competitors and learn to analyze their strengths and weaknesses. Then we can do targeted search engine optimization. For example, what you do is search engine optimization industry websites. Although we can't get the results of our peers, we can learn half of them. In this way, it can be in an invincible position when competing with similar industry websites.

2、 Website positioning

In fact, website positioning is also the positioning of keywords, that is, the portal of the website. The more keywords, the greater the possibility that others will find your website, and the more portals, so the location and number of keywords are very important. First, we can analyze the list of keywords that target users often search for, so as to select suitable keywords that are easy to control, as well as the ranking, market share and competitiveness of these keywords among competitors. Popular keywords can also be queried through Baidu ranking, but some website optimization people think that when positioning keywords, do not choose those more popular, but they cannot be cold. It's better to be neither hot nor cold, so I feel a little moderate.

Third, competitors conduct search engine optimization analysis

Now, there are many websites. Many websites of the same type are doing this. Then there is competition. Sun Tzu said: Know yourself, know yourself, there will be no war. Therefore, we should also analyze the search engine optimization of competitor websites at the initial stage of website establishment

1. Check whether the size of the website is a large number of information industry websites or information stations. If so, you need to check how many of them are included, and also check websites that include and exclude www. The content of these websites is collected without trace.

2. If there are many external links, you can view them through yahoo.cn, and then check whether the website has a history of mass distribution, whether there are gvms, news media or industry authorities and local organizations, associations and other high-quality link websites to import.

3. We should also take a look at the search engine optimization level of our competitors. Looking at the keyword density of his website, I don't know how to give priority to updating the website to improve the user experience.

Fourth, analysis of other issues

1. If you are doing an information technology website, the domain name should contain words, and the suffix of the domain name should use edu or the government. After all, what you need to do is an industry website, which can make your website more professional.

2. Do a good job of website content, adhere to their own website links, and avoid dead links. The so-called content is king, and the external chain is king. If a website does not have high-quality content, how can it attract users to browse? If the link is not clear, it will cause a dead chain, which will make Baidu Spider very angry and affect the ranking of your website.

3. The construction of the external chain should be unremitting, which can effectively improve the weight and ranking of the website, which is also an important aspect of SEO optimization. We will start to do this at the early stage of website construction.