What aspects should we pay attention to when optimizing the website of the system?
Source: Shangpin China |
Type: Website optimization |
Time: September 10, 2020
Web page optimization, that is, web page optimization, optimizes and adjusts the program, content, segmentation and layout of a web page to make it suitable for search engines and meet the ranking indicators of search engines, so as to improve the ranking of search engines and make websites easier to be included. Improve user experience and conversion rate and create value through search engine development. So, do you know what should be paid attention to in the whole website optimization?
Website reconstruction Web site reconstruction can make the maintenance cost of the website lower, run better, follow the design of the hypertext markup language structure standard, and separate the actual content of the page from its presentation format. In short, all fonts, styles and other expressions are written in DIV+CSS. CSS is placed in a separate file, Javascript is also placed in a separate file, and hypertext markup language only contains text content. Whatever can be called with an external file, it can be called with an external file, and it can be called without appearing. In the body, all characters take precedence, and CSS code should not appear.
Meta tag optimization For meta tags, there are three positions: title, description, and keyword. In terms of importance, the title plays a very important role in page optimization. Title Title Label Optimization The title tag should accurately describe the content of the page, and use short and descriptive title tags. If the title is too long, the search engine will only display part of its content in the search results. Try not to stack too many keywords. If it is a long title, it can contain keywords for 1-2 times, and the keywords need not be too close.
Description Label optimization The Description tab provides a general description of the page. Web page construction The title of a web page may consist of some words and phrases, while the meta tag of a web page usually consists of one or two sentences or paragraphs. If a word in the webpage summary happens to appear in the user's query, it will be highlighted. If the description tag is well written, the page click rate can be improved.
Keyword tag optimization Although keywords are not as important as before for page optimization, keyword tags still have their functions. Don't pile too many keywords in the keywords, or it may backfire. Just write 4 to 5 core keywords.
Optimization of Heng Label The ng tag (h tag) of Hea is usually used to present the structure of web pages to users. There are six kinds of tags in hypertext markup language, and they decrease in order from the most important weight. The most commonly used labels include H1 and H2, where H1 represents the title and H2 is the subtitle. According to this meaning, the most important keywords are set in the H1 tag, and the phrases related to the keywords are put in the H2 tag and pushed back in turn. The h tag usually makes some characters larger than ordinary characters, which makes it easier for users to visually see the importance of these characters. Various gradually growing H tags can create a hierarchy for website content, thus making it easier for users to browse the website.
Alt Optimization Image optimization is also very important for website pages. All images have an Alt attribute. Image optimization is mainly to optimize this attribute. Optimizing the alt attribute of images can make image search engines understand images better. Because it is difficult for search engines to read images, it is necessary to use ALT tags to annotate added images in general writing. The alt attribute should be written using short but descriptive Alt text. When an image is used as a link, alternative text must be provided, which will greatly help search engines to better understand the page it links to.
Link anchor text optimization Anchor text is text that can be clicked on a link. The main function of anchor text is to describe some situations of linked pages. The better the anchor text is written, the easier it will be for users to browse the website, and the easier it will be for search engines to understand the content of linked pages. The correct way to write anchor text is to use short descriptive words, avoid words irrelevant to the subject of the target page, and avoid using long sentences or short texts to achieve long anchor text. Search engine optimization In the layout of keywords, the most important position is the beginning, especially the 50-150 words at the beginning of the * * * * paragraph. You need to include keywords once, and then the keywords or synonyms appear 2-3 times in the middle text. You can also include keywords once at the end of the article. In the layout of keywords, keyword density is also very important. It is used to measure the ratio of the total number of keywords appearing on the web page to other words, usually expressed as a percentage. Compared with the total number of words on the page, the higher the frequency of keywords, the greater the density of keywords. Many search engines consider keyword density as their ranking algorithm. Each search engine has a different set of mathematical formulas about keyword density. Reasonable keyword density can make you get a higher ranking position. If the density is too high, it will have the opposite effect. By focusing on some long tail keywords, you can optimize the reasonable target keyword density. Long tail keywords are characterized by being very long, usually consisting of 2-3 words or even phrases. Organizing an appropriate amount of long tail keywords in an article can not only improve the keyword density, but also increase the weight of keywords on the page. To do a good job in website optimization, we should first optimize the website interior, improve the website quality, and increase the website user experience. Only when the content of a website is valuable to users can it win the trust of users and get a better ranking.
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