How to optimize the internal website? Recommended methods
Source: Shangpin China |
Type: website construction |
Time: September 18, 2020
In fact, the SEO industry is divided into internal optimization and external optimization. If we say the order of the two, website optimization is certainly the internal optimization of the website. Poor internal optimization and good external chain will attract traffic and retain people. So today I will share with you eight ways to optimize the website!
1. Content quality Since we pay attention to the content quality of the website, we need to update high-quality content. Of course, high-quality content does not mean that the plateau creativity of website content is high-quality content. Originality is only one factor of high-quality content. Since the content is of high quality, we should first ensure that it is original content. Secondly, we should pay attention to whether the website content can meet the needs of users and whether it is valuable to users. In order to increase the comprehensiveness and readability of the content, the number of words in the content can be appropriately increased, and some pictures can also be added to the content to alleviate the fatigue of users when reading. Only by comprehensively improving the quality of content and increasing the user experience can it be regarded as high-quality content.
2. Keyword setting The keywords of the website are not set on the homepage of our website. Keyword can be set for the updated articles on our website and the inner page of our website. Many people always ignore the keyword settings on the inside pages of websites. In fact, setting keywords on the inside page of a website is more conducive to the ranking of long tail keywords, because search engine spiders will not only crawl your home page, but also crawl your inside page and give the ranking. Setting keywords through the inner page is more conducive to the long tail keyword ranking of the website. Of course, the inner page can not only set keywords, but also set the title and page description information, which is conducive to page ranking. Compared with some large websites, each SEO or even multiple SEPs are optimized by one website page, not the whole site. Therefore, when doing internal optimization of the website, we must not ignore the optimization of the internal page.
3. Friendly links Although the update of Baidu algorithm reduces the weight of external links, it does not reduce the weight of friendship links, that is to say, friendship links have high value for the keyword ranking of our website, but for some enterprise stations, not only the home page of the website can exchange friendship links, but also the internal page of the website can exchange friendship links, But the friendship links exchanged through the inside pages of the website must ensure that our website has a higher weight than other websites. This will be fair, because we exchange friendship links on the home page of each other's website through the inside page of the website. Relatively speaking, the weight and drainage effect of other websites will be much better than ours. In this case, you can only exchange friendship links of websites with lower weight than yourself.
4. Control rebound rate Usually many people ignore the data of website bounce rate, which often has a great impact on the ranking of websites. If the website has a high bounce rate, it proves that the website content is not worth money. At this point, it is necessary to increase the user experience of the website appropriately to increase user stickiness and reduce user bounce rate. If the website does not have a high bounce rate and does not need to be modified too much, it is enough to maintain optimization measures.
5. Internal Links My previous article has briefly introduced the internal links of the website. As long as you can keep the internal links of your website clear, it is OK for spiders to climb your website without a link to enter a page and not return to the home page. For users, they want to find some content on your website, so that they can find the content they need most in the shortest time and reduce the time cost of users.
6. Code optimization This article on code optimization was delivered to you in detail yesterday. Code optimization has a great impact on website optimization. For example, the H tag of the website, the title and keywords of the website are the optimization measures that must be done in the website code optimization. Setting an optimized title for a website will help rank keywords. Similarly, the main keywords set by the website must appear in the title. The proper appearance of keywords in the description information will be conducive to the ranking of keywords. Many people think that the keywords in the website title have little influence on the ranking of keywords. In fact, this is wrong. If you search for a keyword in a search engine, you will find that the keyword exists in the title and description information of most websites, increasing the matching degree of the main keywords of the website.
7. Website running speed optimization According to the survey, when some users open a website, if the website does not open for more than three seconds, then the user will simply click Close in the upper right corner, because in the view of these users, an ordinary website will open very quickly. If the website opens too slowly, it will affect the mood of users when browsing our website and increase the cost of time for users, Reduce the user experience of the website. So when optimizing the website, we must do a good job of website speed.
8. Website path optimization We all know that there are many paths for a website. The deeper the inside page of a website is, the deeper the path will be. Of course, for search engines, the shallower the path, the easier it is to be Search engine inclusion 。 Pages with shallow paths will be relatively important. For example, the home page of our website is equivalent to the root directory of the website, so in the eyes of search engines, the home page of the website is also the most important, so it will give extra weight to the home page of the website. Of course, this situation can also be solved through plane layout. To sum up, I believe that the internal optimization of the website is more important than the external optimization of the website after years of optimization experience. The direction of website content optimization has been clearly stated by the above editor. As long as the content described by the editor is optimized, the user experience can be improved naturally. In the long run, the website ranking will naturally go up.
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