What do website optimization personnel usually do?

1. Check the status of the website in the search engine, and use the website administrator tool to check the snapshot of the day

Included, changes in the external chain, changes in keyword ranking. It is important to cut the picture once a day. After forming the habit, you can find problems by comparing the screenshots every day and making some small changes. For example, why didn't the snapshot be updated, why did the fake original publish 5 articles, and Baidu only include 3 articles, why did the external chain increase yesterday and decrease today, and which keyword was lost again, and why? Through these reasons, you can probably know the reason by recalling the work done a few days ago, so that the website will not be hit by K suddenly, and you will summarize and analyze more. As time goes by, you will probably feel Baidu's temper, at least you will not commit big taboos.

2. Check friendship links as SEOER

Links should be supplemented and adjusted every day. By checking the situation of friendship links every day, you can understand the general running status of the linker's website, delete the missing links on the home page in time, and adjust the links that are slow to update snapshots and have too many external links. If you exchange friendship links every day, you can gradually adjust irrelevant low weight friendship links when the website friendship links grow steadily.

3. Check the flow source. For promotion and marketing, you must know where your customer base is

You can roughly understand your user group and appropriate marketing methods by checking the traffic source and the conversion rate of the traffic in the site. You can judge which words can bring traffic according to the ranking of keywords, and find out which long tail words can be strengthened and expanded through the traffic brought by long tail words. Sometimes you may even be surprised to find that a friendship link can also bring you ten IPs, which is a very important clue for your future promotion strategy.

4. Browse search engine optimization and webmaster forum

Almost every webmaster will query his website data in the morning. If there is any big difference, most of them will post to the forum for help and consultation. Similarly, we can find out what new actions they have through the content sent by the search engine yesterday, so as to analyze whether the fluctuation of his website data is the common cause or its own reason.

5. View the cutting-edge information of your industry

To improve a Website construction The updated information must be timely and perfect. For most webmasters, they may not be able to capture and write information. Therefore, it is also friendly to properly reprocess and republish these information to search engines. You can start from Baidu News to find this information, and then gradually track to the news source. Then you can subscribe directly and update synchronously as much as possible, so that the effect of weight increase is obvious.

　 6. Publish link information in any place with high weight, such as forum, blog, network selection, post bar, etc.

If the website traffic mainly comes from the search engine, it is obviously that the chips are too concentrated. If the website is somehow hit by K, the consequences will be very serious, and some affiliated operators need to introduce traffic. By posting in forums and blogs with high weight, effectively planning title keywords and leaving website link information at the bottom of the content, you can introduce some traffic and reduce the risk of website exceptions. At the same time, it can increase the weight. It should be noted that the articles updated on the website that day will be posted to other forums and blogs the next day.

　 　７。 Join more circles

People who make more friends and do technical work are more informal and don't like chatting. Once you talk about interesting topics, you will talk endlessly. Making more friends will broaden your future road and broaden your mind. More contact with people of different majors can help you upgrade from technology to operation management.

　 　８。 Spend an hour studying every day

The Internet is a fast changing industry, especially SEO. The SEO knowledge trained in the first half of the year is now out of date, so every SEOER should have a humble attitude, not necessarily learning SEO. You can learn some web editing, PS skills and writing skills. This knowledge does not guarantee that you can become a good SEOer, but it can let you grow into a qualified webmaster.