It is often not good at the beginning, and will not have any results in the future. Especially for a website, SEO basic optimization is not easy. The new website has no traffic, let alone trust. There will be a period of assessment, which is not easy to include rankings. If the penalty algorithm of the search engine is triggered by careless misoperation, resulting in weight dispersion loss or even weight reduction, the recovery cycle will have to wait a long time, and it is far from being listed on the home page. If you want to run a website from scratch, you should pay attention to Website optimization Details of every aspect of your work. So how should we operate this aspect?
In any case, it's hard for you to go on. It's not good at first, and it won't have any results in the future. Especially for a website, seo basic optimization is not easy. The new website has no traffic, let alone trust. There will be a period of assessment, which is not easy to include rankings. If the penalty algorithm of the search engine is triggered by careless misoperation, resulting in weight dispersion loss or even weight reduction, the recovery cycle will have to wait a long time, and it is far from being listed on the home page. If you want to run a website from scratch, you should pay attention to the details of optimizing every aspect of your work. So how should we operate this aspect?
1. Three elements of basic optimization of TDK SEO website
T is the website title, d is the website description, and k is the website keyword.
TDK should be written carefully, as concise as possible, sentences should be smooth and natural, and the frequency of keywords should be properly controlled. Don't repeat it too many times to avoid keyword superposition triggering the search engine cheating algorithm. Once you are ready, don't change it easily, or it will affect the weight of the website, leading to a decline in the ranking.
2. Website internal and external chain construction
You should know that search engines not only focus on the content of the website itself, but also attach great importance to the evaluation of links. First of all, we should understand what is the inner chain and what is the outer chain. This is especially important for seo basic optimization. Xiamen has also repeatedly emphasized this point in its long-term focus on search engine optimization. Internal links, as the name implies, are links between content pages under the domain name of the same website. External links are also called backlinks or import links, which means that links to your website through other websites are external links. These definitions are those I quoted from the encyclopedia, but it is difficult for students with weak SEO foundation to understand, isn't it? In short, the inner chain is a link that cannot be clicked, while the outer chain is a link that can be clicked. An internal chain structure with reasonable layout structure is conducive to the inclusion and ranking of websites. The outer chain here is more refined, so we only recommend making some friendship links. Of course, there is a lot of knowledge to exchange what kind of friendship chain. If the exchange is not good, it will also lead to adverse effects. Exquisite way of ranking Xiamen seo will avoid some useless outer chains. It has been posted on the Internet for many years. Should we make SEO basic ranking in the external chain? Today Linglong can tell you for sure that you can do a good job of SEO keyword ranking without sending the outer chain. In this way, you don't have to worry about the trivia of sending soft articles and external links. When you have time to enrich and improve your website, it is more important to output several high-quality articles than anything else. Search engines are not blind, and good websites will never be buried. On the contrary, you still love to send links to big websites and soft articles all day long, and delete them in a few seconds. Sending them to small websites is no good. The basic work of SEO is not solid, the website does not include it, and the ranking has declined. On the contrary, being identified as spam and cheating will do no good to your website ranking.
3. Regularly output high-quality content
It is really important to output high-quality content of Seo mentioned above. Imagine if you open one, there are four or five rows of shelves, but only two rows of shelves with things on them. They are not neatly stacked, and the other shelves are empty. Can you go there again? Do you understand such a simple truth? Don't you understand this truth when you put it on an optimized website? Seo's basic optimization is poor, the web page structure is not neat and full, the code is chaotic, the page cannot be seen, and the output content is small and crude. Will Baidu Spider visit this website for the second time? What about the website collection and ranking that spiders don't go to? So a new station is regular. Please pay attention to regularity! It will not be updated today, but will be updated tomorrow. It will be updated half a month later. Such a surprise will make Baidu Spider disappointed with your website, no matter how well you do SEO basic optimization. Of course, not every day. It doesn't matter if you can't do it, but you must keep certain rules and let the search engine spiders form the habit of grabbing your website, so that you can promote the inclusion of website pages faster and better, and make your website ranking in the near future.
4. Tips for using tags in. seo basic optimization website code
This is a headache for optimization personnel who do not understand website development. But it doesn't matter. I can send my programmer brother to help you modify it. Here, Xiamen SEO's Linglong said that several search engines attach great importance to tags. Pay special attention to the use of these tags when doing website optimization. Search engines pay special attention to h1 tags. What is the specific purpose of the h1 label? They don't do science popularization here, they can Baidu themselves. The Seo basic layout sets at least one h1 label on each page, usually placed in the title position. Search engines are also very attractive for h1 tags. Compared with other tags, it wants to know what the h1 tag is about. Therefore, we should pay special attention to and use it. Second, there is the alt attribute. Search engines are very unfriendly to images. Here, students with weak SEO foundation should promote it. Search engines do not know about images, js, flash and so on, and naturally do not know what images are about. So in order for search engines to recognize our image content, the alt attribute is added to the image tag, and the image description is generally written here. Secondly, there are some hyperlink A tags and bold B tags. Combined with the overall layout of our webpage and the tags that are conducive to SEO optimization, we can make our webpage scoring more powerful.
The above points are specific parts of a website. No matter you are a veteran or a novice, no matter how well you know this aspect, you must do well at the beginning. To sum up the above points is also to prevent everyone from going astray, and I hope it will be helpful to everyone's work.
