How to choose an online marketing promotion company
Source: Shangpin China |
Type: Marketing |
Date: 2013-02-12
Beijing website construction The company is good at products in China: the most important thing to choose online marketing promotion is to choose a trustworthy professional Website production Network promotion company. Nowadays, there are many such companies, but the good and the bad are mixed, and most of them are Beijing website production Mainly, in SEO website optimization The process of bidding ranking is also mainly adopted, which is unfavorable for the long-term development of enterprises.
So how do enterprises choose online promotion companies to help themselves? Open Baidu, and there are countless promotion companies, many of which will give you a promise: "make your website top in a short time". Anyone who knows a little about network promotion will know how irresponsible this sentence is, because it is a long process. Through various formal techniques and technologies, search engines will recognize your site and give you a good ranking. Those advertisements that claim to be able to rank in a short time may be implemented by abnormal means. Once these means are found by search engines, your website may be blacklisted! the loss outweighs the gain! Jiao Jiao will teach you a few key points to identify network promotion companies, just like the golden eye of Sun Wukong, so that you can identify the target and not fall into the trap.
1、 Team composition depends on strength: network optimization and promotion is a complex process, and the workload is very large. Formal network promotion companies all have a large team, with clear division of labor and different roles; And they have their own technical team and operation specialists. Those small studios with five or six people should not be believed. Even if they are really doing it, they do not have the strength to provide you with quality services.
2、 Word of mouth is a "witness": it is absolutely effective to consult with enterprises or individuals who have cooperated with him. The so-called "Wang Po sells melons and boasts herself". You can't completely believe his one-sided statement. Find a witness! For example, before buying a product that we have never touched before, we should always ask our acquaintances what are the advantages and disadvantages of the product, and how about its cost performance. People prefer to believe the third party's statement rather than listen to the endless introduction of commodity manufacturers and sales personnel. Back to our topic, when looking for online promotion companies, we must investigate their reputation in the industry in advance. A promotion company with good reputation is naturally our first choice.
3、 Enterprise qualification is the foundation: the company's network promotion is also a huge investment, so we need to ensure that our money can play a role. No matter what industry, qualification is the most important, which is easy to be ignored by many people. Look at its business license, business license, mailing address, fixed line telephone, etc. Don't be confused by their gorgeous homepage introduction. What you need is not those, but formal and powerful enterprises. In addition, cooperation with enterprises with complete qualifications will facilitate the settlement of conflicts and disputes in the future. Many companies found that after promoting for a period of time, they failed to get results even if they spent money, so they asked for a comment from the recruitment and promotion company. As a result, even people could not be found, so we suggest that you should be careful in your choice.
4、 Successful cases for reference: there must be many successful cases of professional network promotion companies, and they are well documented. If they provide you with cases, you can make sure they are true through online inquiry or real research. For example, we often watch the program "Famous Enterprise Music TV Show" on CCTV Three, which combines enterprise information with art and presents it in the form of MTV, giving people a very beautiful enjoyment in just four or five minutes. So once we see it, we will remember the Beijing Sun Sacred Flame Network Media Company that planned the advertisement, which is the powerful force of successful cases. Of course, this doesn't mean that you can't trust the new network promotion companies (they have no successful cases yet). In fact, as long as their qualifications are complete and their teams are strong, new companies can often provide better services, because you are their first customer, and no company will ruin its job at the beginning.
5、 Matching is the key: what does it mean? It must be suitable for yourself. If you are a tourism enterprise, don't expect the network company focusing on health care product promotion to make you a blockbuster. Your field is not their strong point, and there is no good experience for them to refer to. To promote you, they are also trying to cross the river. Therefore, if you want to find a promotion company in the professional field, you will do well. Comparison of promotion plans: the reason for choosing promotion companies to choose products is the same. We always have to compare before and after, and refer to multiple companies. So before choosing, you might as well circle a few companies and let them draw up a promotion plan according to the characteristics of your company. It doesn't need to be detailed. What is important is whether there is a systematic and clear idea and fresh creativity. Because many promotion companies always follow the same script after getting the case. Even if they can achieve certain results in the short term, they can't highlight their own characteristics and competitiveness. Over time, they still have little effect.
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