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How to maintain and optimize mobile websites?

Source: Shangpin China | Type: website construction | Time: September 24, 2020
With the increasingly fierce competition on the mobile end, SEO has to face the problem of mobile end ranking. This is another bloody accident. Many old irons have taken a fancy to it. Various ranking software on the mobile end often fails. How should mobile websites be optimized? In order to effectively improve the ranking? Quite simply, the ranking of mobile terminals is roughly the same as that of PC terminals, with little difference. The focus is still on structure and response speed.
Although the current ranking algorithm of mobile terminals is a bit rough, it will change with time, and its basic principle should be mastered in the simplest time.
1. Phone opening speed
At this point, it is obvious to trust Baidu Lightning algorithm. The standard is "three seconds live person", and the first screen loading time of mobile search page will affect the search ranking. If the first screen of the mobile web page is opened within 2 seconds, you will get a discount to improve the page comments under mobile search, and get skewed traffic; At the same time, pages that load very slowly (3 seconds or more) on the first screen of the mobile search page will be suppressed.
2. Page structure processing
Have you ever thought about flattening the page structure of mobile websites? As long as the page structure is reasonable and the experience and visual effect are satisfactory, users can be guaranteed to obtain information and solve problems, which is conducive to the optimization of search engines.
3. Picture loading speed
This is the standard. In some enterprises, there are too many pictures on mobile phones, which will lead to an increase in user bounce rate. Mobile website construction It should be kept highly concise. Due to uncontrollable factors such as network speed and traffic, mobile devices can access web pages much more slowly than computers. So when building a mobile station, try to control the number and size of pictures.
4. Practicality of the website
Occasionally, there are small videos on the mobile phones of one or two enterprise stations, which are all kinds of enterprise propaganda and very persuasive. But on the mobile side, Baidu's search engine has a low preference for it, which can be avoided if it can be avoided. Tips: Do not use regular users to download. If they don't agree with each other, they cheat. The mobile terminal shall be mainly displayed in words as far as possible, and appropriate pictures have no disadvantages.
How to maintain and optimize mobile websites?
5. Does the mobile article entry affect the ranking
Well, this issue has been considered, but from the perspective of current mobile stations, it seems that entry and ranking have little to do with each other, but it is certainly beneficial to send more. The PC site needs to make a site map, and the mobile terminal can also make a site map. After all, I feel that every step of sipder is so fresh and bitter. Is it important to have a website map?
　　 6. URL Adaptation Relationship
It goes without saying that the website responds. On the mobile port, the url needs to be short and standardized. Because the mobile user's page operation area is limited, the PC and mobile station urls can correspond to each other. Baidu webmaster has rules, imitates writing rules, and can also organize itself to generate txt files and upload them to Baidu Automatic Identification.
7. Mobile website text size
Although there is no standard for characters on PC sites, the size of characters on mobile terminals is a matter of concern. Baidu official suggestion: text size: 14px, line spacing (0.42~0.6) * font size, less attention, maybe you missed something.
8. Correct HTTP return code
Baidu sipider needs to set corresponding logic through http protocol when fetching and processing pages. 200 tells the spider that the access is normal, and 404 indicates that the page does not exist.
The relationship between the mobile terminal and the PC terminal is adaptive, but the user needs to make a jump adjustment, usually 302 jump, why not 301? Because our PC station and the mobile station exist together, 301 is directional, so it is unexpected that the previous URL will no longer exist. This may affect the ranking of PC sites.
In this competition of enterprise mobile ranking, you of SEO are hopeful to do well in these small details and improve the ranking of mobile websites. The basic principle of mobile sites is the same as that of PC sites, and there are many ranking methods. You also need an old iron. It is gradually found that there are many ways to optimize the ranking of mobile websites, but the basic impact on the ranking is certain.
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