Four Points for Attention in the Maintenance and Optimization of Website Design and Construction

　　 1. The website content should be maintained and updated in real time

The information content of the website shall be updated in a timely manner. If customers visit the enterprise website and see the news of last year or even the information of previous years, their impression of the enterprise will be greatly reduced, so it is very important to update the content in time. When our Website construction When the company browses some websites we have done, we find that many website contents were added when we did the website, and they have not changed for more than a year.

We should put some columns that can be updated regularly on the homepage, such as company news, to make the homepage updated more frequently.

　　 2. Website services and feedback

Enterprises should set up special personnel or posts to engage in website services and feedback processing. Various feedback forms submitted by customers to the corporate website, goods purchased, emails sent to the corporate mailbox, information on the corporate message board, etc., If the enterprise fails to deal with and follow up in a timely manner, it will not only lose the opportunity, but also have a negative impact on the corporate image, so that customers will no longer visit your website.

　　 3. Online promotion and marketing are indispensable

In order to let more people know your website and your enterprise, it is necessary to promote it online. There are many ways to promote online, most of which are free. Of course, the workload is relatively large. The main promotion methods include search engine registration, registration to join industry websites, e-mail publicity, forum messages, news groups, friendship links, exchange of advertising strips, etc. In addition to online promotion, there are many channels that can combine online and offline. For example, by using the website together with the enterprise's trademark, you can quickly inform your customers of the enterprise's website through products, letterheads, business cards and company information, so that they can learn the latest trends of the enterprise from the Internet.

　　 4. Constantly improve the website system and provide better services

Generally speaking, the initial investment of enterprises to establish websites is less, and the functions are not very strong. With the development of business, the functions of the website should be constantly improved to meet the needs of customers. Therefore, customers should make a decision to modify the website at an appropriate time according to their own conditions.