Contents and methods of website maintenance
Source: Shangpin China |
Type: Maintenance |
Date: June 10th, 2012
Contents and methods of website maintenance:
(I) Website production The maintenance mainly includes the following aspects: 1. Infrastructure maintenance. It mainly includes website domain name maintenance, website space maintenance, enterprise post office maintenance, website traffic report, domain name renewal, etc. 2. Maintenance of application software. That is, changes in business activities, errors not found during testing, application of new technologies, changes and improvements in visitors' needs, and so on. 3. Content maintenance. One of the most important and frequent jobs. 4. Connection maintenance. 5. Safety maintenance. That is, database import and export maintenance, database backup, database background maintenance, website emergency recovery, etc. 6. Website data maintenance and backup Regular website database backup, monthly N hard disk data sorting (monthly/N times) 7. Website anti-virus regularly customized anti-virus, monthly N hard disk data sorting (monthly/N times) 8. Garbage debris clean-up Excessive garbage files (including. tmp,. _mp, *. log, etc.) will affect the access speed of the website 9. Website attack mitigation measures such as temporarily closing ports, transferring domains and blocking IP addresses according to the attack situation at that time 10. Website disaster recovery is restored, backed up and restored by hackers or operators who accidentally upload data with poison or are hung up by someone's website, resulting in website crash 11. Relevant information personnel shall be trained to add, upload, delete and modify website functions and website content 12. Customize the maintenance log and monthly maintenance report, so that customers can intuitively view the maintenance content and problems 13. Server system optimization, server system optimization, website database optimization, standard code optimization, design and modification of pictures of positioned column sections, and existing website functions
BUG processing and secondary optimization Pay attention to the following aspects: 1. Maintenance and update of website content. The information content of the website should be updated timely. In terms of the setting of website columns, it is also better to put some columns that can be updated regularly on the home page to make the home page updated more frequently. 2. The website service and feedback work should keep pace. The enterprise should assign special personnel or special posts to engage in website service and feedback processing. All kinds of feedback forms and purchased goods submitted by customers to the enterprise should be replied and collected in a timely manner. To avoid losing the trust of customers. 3. Website promotion and marketing are indispensable. There are many ways to promote the website, mainly including: search engine registration, registration to join the industry website, email promotion, forum messages, news groups, friendship links, exchange of advertising strips, B2B site publishing information, etc. Online promotion should be linked with traditional promotion to better promote the website. 4. Constantly improve the website system to provide better services. With the development of the enterprise, the function of the website should also be constantly improved to meet the needs of customers. At this time, the highly integrated e-commerce application system should be used to better realize the management and development of online business, so as to push the enterprise's e-commerce to a higher stage and achieve greater gains.
（2） After knowing the content of website maintenance, what we need to know next is the way of website maintenance. Now we will analyze the specific problems. There are two options for how to maintain a website:
The first scheme is to directly entrust the network company to maintain, that is, to entrust the company that makes the website. This is to consider the price of maintenance, and see whether the maintenance standards of the company making the website can be accepted by itself.
The second solution is to hire a website operation expert to maintain the website. Considering the comprehensive technology of website operation experts, website operation experts have comprehensive knowledge of website construction, website promotion and network marketing planning. The website operator represents that the website has online customer service, so the website has vitality. The maintenance mainly includes the maintenance of business data, news information, visitor interaction information and other information. The maintenance mechanism of website content is the principle of data maintenance. In order to ensure the accuracy, timeliness and consistency of website data, these principles should be followed when entering information, that is, source point input, unified input, simple data, and friendly input interface. The competent department of the website needs to formulate relevant rules and regulations to restrict the business department to maintain and update various information, including the time requirements for data entry. Enterprises can determine the frequency and time requirements of data update according to their own industry characteristics. Accuracy requirements for data entry. Before submitting the website database, the data must be carefully verified. Other examples can be used for reference. Consistency requirements. For the same business data, it must be ensured that the data obtained by visitors on the website is unique. Besides websites, enterprises should also have other traditional media, such as newspapers, magazines, advertisements, etc.
At present, the website architecture adopts a three-layer or multi-layer structure, and business data is stored in the database. The construction of e-commerce system website centered on the database determines the importance of database maintenance. In the process of website operation, threats that may be encountered include: 1. hardware failure. 2. Hacker attacks. 3. Operator's misoperation. 4. Virus damage. 5. System software (operating system, database management system) failure. The threat of these failures clearly indicates the necessity of database maintenance. Database maintenance includes: 1. Database security control. 2. Database correctness protection, dump and recovery. 3. Reorganization of the database. 4. Reconstruction of database.
The security control of the database includes: 1. User identity authentication. The means mainly include password, magnetic card, IC card, fingerprint, iris and other technologies. Only those with legal identity can access the database. 2. Storage permission control. 3. Develop data management system. In order to ensure the correctness of the database, the following points should be done: 1. Backup regularly and transfer the contents of the database to other places. 2. Record the process of applying the database each time, so that the error source can be checked when an error occurs. The types of backup are mainly divided into: (1) According to the data backup method, it can be divided into full backup and differential backup. (2) According to the content of backup, it can be divided into database backup, transaction log backup and file backup. Understanding these backup knowledge can better ensure the security and maintenance of the database. Website links have a very important impact on rankings. Therefore, after doing a good job of links, website links should be maintained. The key object of maintenance is the external links and internal links of websites. Effective link maintenance is conducive to timely finding invalid links within the website, cleaning or changing them, and improving the ranking and weight of the website. The methods of website link maintenance can be divided into:
1、ASP. NET website management tool. The website management tool enables users to view and manage website configuration through a simple web interface.
2. Google's Webmaster tool. Google's free webmaster tool can make enterprise websites easier for Google to handle. These tools can let users know Google's views on user websites, help users diagnose problems, and let users share information with Google to improve the display rate of user websites in search engine results.
3. Remote Web Site Administration Tools. This does not require the user to search for the number of changed files or update the number of files to be uploaded, that is, it will automatically compare whether the file has been modified and upload the file.
4. Web tester website management tool. This tool is a very convenient website management tool. Its main function is to check whether there is a broken link in the web page. The tool can point out the links on the webpage. You can also check the validity of external links.
Website optimization mainly includes: search engine optimization, keyword deployment, enterprise website optimization, etc. The meaning of website optimization design is embodied in three aspects:
1. User optimization: through the optimized design of the website, users can easily browse the website information and use the website services. 2. To optimize the network environment: from the perspective of search engine promotion website, the optimized website enables the search engine to successfully capture the basic information of the website to improve the attractiveness of users to the website, so as to retain more customers. 3. Optimization of website operation and maintenance: website operators can facilitate website management and maintenance, facilitate the application of various online marketing methods, and accumulate valuable online marketing resources.
The basic ways to optimize websites are: 1. Optimize the website structure. The enterprise website structure is composed of home page, company profile, product information, recruitment information and contact information columns. It mainly includes website internal link optimization, plus a FAQ column, website directory file optimization, website page optimization. 2. Website page optimization. That is home page optimization, do not use "ghost script". 3. Picture optimization. 4. Lose weight on the web.
Search engine ranking optimization. That is, the optimization of web page tags, navigation columns, design of a navigation page, page font optimization and other aspects. Conclusion: To sum up, the content and method of website maintenance are systematically introduced. The purpose of website maintenance is to ensure the normal operation of the website. The maintenance of hardware infrastructure is fundamental. Database maintenance is the core, and maintenance is a long-term work. In order to ensure the vital interests of enterprises, it is essential to do a good job in the maintenance of enterprise websites. This article was published by Beijing Website Construction Company Shangpin China //ihucc.com/
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