What is the role of breadcrumb navigation in website construction?

Breadcrumb navigation is a function of the website. Breadcrumb navigation Fuyang website construction It is very important in the process. It allows visitors to know their current location and the position of this page in the website, and provides quick access back to all levels to facilitate user operation. A reasonable website directory structure can allow users to find their own positions at any time, while ensuring the weight of each column after classification. So, what is the role of breadcrumb navigation in website construction?

1、 Improve user experience

Breadth navigation can quickly let users find the position of this page in the website. Through navigation, you can clearly see the hierarchical structure of the website, fully understand the content presentation form and organization mode of the website, thus forming a good sense of location. Provide quick access to all levels to facilitate user operation. Reduce the number of clicks or actions to return to the previous page. Do not use the browser's "Back" button or the website's main navigation to return to the previous page.

2、 Reduce website jump rate

Breadcrumb navigation is a very good way to induce first time visitors to visit the website after entering the page. For example, the user searches a page through Google, and then sees a breadcrumb navigation path, which will induce the user to click the previous page to browse the relevant topics of interest. So as to reduce the overall bounce rate of the website.

　 3、 More conducive to seo optimization

It is beneficial for Baidu Spider to crawl the website, so that the spider only needs to crawl along the link, increase the inclusiveness of the website, improve the weight and ranking, and promote the realization of SEO goals. Moreover, breadcrumb navigation is conducive to the construction of the internal chain of the website, greatly increasing the internal connection of the website and improving the user experience.

4、 No screen space

Don't often take up screen space, because they are usually arranged horizontally, simple in style, and the breadcrumb path won't take up too much space on the page. The advantage of this is that they have little negative impact on content overload.

Although breadcrumb navigation is popular in many websites at present, it is not suitable for all websites. Only websites that meet the following two conditions are suitable for breadcrumb navigation.

1. For deep level websites, breadcrumb navigation is suitable for deep level websites. If there is only one level of classification, the main navigation can play a role in fast positioning. Flat frame websites do not use breadcrumb navigation.

2. Independent website structure without crossing. Because the breadcrumb website navigation path is linear, the website content must be clearly divided without intersection. Otherwise, the breadcrumb navigation path is not unique, and the same category may appear in different paths, confusing users.