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[Beijing website production] Soft text marketing will become a low-cost online marketing choice for SMEs

Source: Shangpin China | Type: website encyclopedia | Time: October 25, 2011

Soft text marketing will become a low-cost online marketing choice for small and medium-sized enterprises

With the penetration of the Internet into people's lives and the growing maturity of e-commerce, soft text has become network marketing As a marketing method with easy operation, less investment and good results, soft text promotion is gradually valued by more and more enterprises. Especially since 2010, under the situation of soaring prices, traditional advertising costs have also risen, This makes more small and medium-sized enterprises that do not have sufficient funds focus more on soft text promotion. Soft text promotion is becoming increasingly popular in online marketing. So how popular is soft text promotion now? The reporter did some investigation on this

The reporter interviewed 100 persons in charge of small and medium-sized enterprises. The survey results show that 85% of enterprises understand the significance of soft text promotion, and 80% of enterprises have promoted marketing through soft text, Only 20% of the respondents said that they had never been exposed to soft text promotion. The most attractive thing for online soft text promotion compared with traditional advertising is the price advantage. Another 80% of enterprises said that compared with traditional advertising, soft text online marketing has the advantages of high coverage, low cost, and equal opportunities for soft text promotion on the Internet, regardless of the size of enterprises, It is also the reason why they choose soft text promotion

In addition, during the interview, most small and medium-sized enterprises even thought that compared with small and medium-sized enterprises, online soft text promotion would replace traditional advertising and become the first choice for small and medium-sized enterprises to promote marketing

The reporter expressed surprise. However, through further interviews, it was found that the respondents who held this view generally had the following reasons: First, it was still because of the investment of funds. Compared with the traditional advertising, which is tens of thousands of advertising costs, the cost of soft text network promotion is low, such as through Beijing website production Such a professional soft text marketing agency can do soft text promotion and release. Ten portals only need 600 yuan to publish articles, and there is no doubt about the price advantage. Mr. Zhang, a soft text marketing expert, also said that online soft text marketing allows small and medium-sized enterprises to publish soft text information on the Internet at a lower cost, giving them the opportunity to compete with large enterprises on the same platform. Second, The promotion effect of online soft articles is obvious. Compared with traditional advertisements, it is no inferior, or even better. With the ubiquity of hard advertisements, people have become immune to ordinary advertisements, and some even have a resistance mentality. Under such circumstances, the advantages of soft article promotion are more obvious. As marketers know, Soft text is an elaborate advertising trap. Its surface is not painted like an advertisement, but the target of promotion is cleverly embedded in the article, so that readers will unconsciously resonate and leave an impression on the target of promotion. When they need something, they will naturally think of the target of promotion, Soft text marketing, which is operated by professional soft text organizations such as Softtext Advertising Network, can often achieve thousands of click through rates and reprint rates. Of course, the promotion effect of such popularity is considerable. Third, with the fierce demand and competition of soft text marketing, the service and quality of professional soft text marketing organizations are also constantly improving, This is undoubtedly a good news for small and medium-sized enterprises that choose soft text marketing promotion（ High end website construction )

In small and medium-sized enterprises, whether soft text marketing can really completely replace traditional advertising marketing, the reporter is not sure, but it is certain that online soft text marketing will be continuously welcomed by small and medium-sized enterprises and even large enterprises because of its price advantage and effect advantage.
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