Soft text is a skill that network marketing planners must master. Any advertising copy in network promotion can not be separated from soft text. It can be seen how important soft text is. Advertisements are everywhere in our society. Advertisements carried by traditional media can be said to be abhorrent to people because their advertisements are too hard, like TV advertisements, which are compulsive, Therefore, the advertisement of brain platinum can be marked as no gift this year, and brain platinum can also be accepted. If our online advertising is so hard, it is believed that no one will see it. Therefore, the advent of the information explosion era of the Internet seems to change the fate of people being marketed, but who knows that just out of the dragon pool and into the tiger's den, in this age of asymmetric information and uneven supply and demand, people will never change the fate of being marketed. From hard advertisements in traditional media to soft advertisements on the Internet (i.e. soft articles), it seems that soft articles are easy to be accepted, and soft articles are favored by marketers for their low cost, high efficiency and high cost performance. So how should soft articles be written? I would like to express my personal experience here: Writing characteristics of soft writing skills
1. Sociality is oriented to the public, used to convey concepts and consciousness, spread knowledge and concepts, and potentially promote products to market consumers' psychology.
2. Writing is easy to communicate, exchange, disseminate knowledge and trust, and indirectly introduce a product to make it a potential consumer.
3. Flexibility is different from other writing needs in relatively fixed writing format and style. Soft writing pays attention to being reasonable, expressing feelings, spreading information, and diversifying expression methods.
In a word, soft writing exists for its usefulness. The knowledge and information it spreads are useful and attractive to others.
Soft Writing Skills: Making Advertising Plans in Advance
Soft text advertising is the specific expression of the soft culture of advertising goals, and advertising is the product of advertising brand goals and sales goals. The ultimate goal is to build an image and obtain profits. Therefore, soft text advertising should also follow the operational rules of planning, organization, implementation and revision. The plan of soft text advertising originates from the advertising strategy of enterprises. Most enterprises that are good at operating soft text advertising are very strategic enterprises and are also good at low-cost operations. However, there are not many enterprises that rely on soft text advertising to grow rapidly. Why? Because most enterprises did not do a good job in advance of soft advertising plans. The soft advertisement plan is the basis of soft advertisement operation. The case of "Brain Platinum" successfully operating the soft text advertisement has been very familiar to the insiders and will not say more.
The article entry point of soft writing skills
The entry point of an article is the direction from which the author writes the article, the angle from which he writes the article, or the topic of your article. This is simply the entry point. Take a simple example, for example, the entry point of the article "How to learn soft writing skills" is "soft writing", which is easy to understand. To give an inappropriate example, this is like chatting. When you want to chat with a MM or handsome guy, you have to find a topic to chat with, so that you can chat better. So it is very important to find a good starting point when writing soft articles.
The Central Thought of Sorting out Soft Writing Skills
Sorting out the central idea is to add soul to your articles, which is equivalent to making your theme more distinct in your articles, so that readers can feel a sense of hierarchy. For example, how to write an article with such a theme? My idea is that since it is a step, what I usually write is to directly express the writing steps in words. However, some titles express events, so we can first state events - analyze events - summarize events (experiences), and so on. Generally, you write in this way. Anything can be followed if you are good at summarizing.
Cognitive method of soft writing: the title should be attractive
The title is the first thing we see. If you can't write an attractive title, no matter how wonderful your content is, others will miss it. You must have heard of the "title party". The so-called title party is that the title of the article is well written and very attractive, which makes people have to look inside, However, after reading the content, I found that this article was useless and poorly written, but the title was very eye-catching. Although the content is poorly written, the title of the article is very good. The readers still click to read it, and the explanation is effective. The most important point in soft article writing is the title. The title is the finishing touch. If the title is good, then your soft article is one third successful.
The content of soft writing method should be practical
The most important part of soft article writing is the content of soft articles. A good article is a necessary condition for readers to read it carefully. It is also a necessary thing to convey the author's ideas and maximize the marketing effect of soft articles. It is also a basic condition for retaining readers and follow-up visits. Content is the core and soul of soft articles. So the most important thing to write a good soft article is to write the content of the article well.
The content of the article should have the following three characteristics: practical, creative and easy to understand.
The so-called practicality means that the articles you write are valuable and useful to readers and can help them. The article does not need to pursue rhetoric, the key is what value it can bring to readers.
The so-called creativity is that the article is relatively novel and makes the readers look bright, which is easy to arouse the curiosity of the readers.
The so-called "easy to understand" means that the article should not be too profound and wordy, and should be written like classical Chinese, so that the reader can understand the meaning of your writing.
The content of soft writing skills should be naturally implanted with keywords for promotion
The articles to be promoted in soft articles should be naturally embedded with keywords or links to be promoted. It is better to combine information with advertising. This is the purpose of writing soft articles, which is to promote our keywords and links. However, natural embedding into soft articles also requires an art. It is also natural to add keywords or links. For readers, Our soft articles are useful, not just for promotion, so we will welcome such soft articles.
Soft writing skills need to be promoted
Soft text is used for promotion, so is it still used for promotion? The answer is yes. Soft articles also need to be promoted.
Skill 1, SEO That is, search engine optimization. The title of soft articles should be bold, the keywords should be in the front of the article, and the article should have an appropriate outer chain. The keywords should be bold or added to the outer chain.
Tip 2: Select some important platforms to publish soft articles, not a single platform.
Tip 3: Add your own hot articles to each article, so that readers can visit other articles besides this article.
Tip 4: Make more friends with media editors and journalists, so that you can recommend your own articles to them and be recommended.
If soft text marketing methods and techniques can not be learned and used flexibly, these methods and techniques will not play a role. And now soft text marketing has begun to change from single combat to team work. And soft text advertising network's long-term engagement in soft text marketing can help individual webmasters develop soft text marketing planning plans, Let individual webmasters spend less money to get the maximum return! This is the strength of the team! How are you? Are you still waiting? If you dare not be the first to eat crabs, you should also be the first to eat crab roe!
label: Beijing website production High end website construction
