For disadvantaged SMEs, the good news is that Baidu, Google and other search engines are fair, and they will not tilt to either end of the scale because of the size of the company. Whether it is a large company or a small company, the opportunity to appear in the search results is the same. As long as the answer you provide is closest to the customer's question, the search engine will improve the ranking of your website. Moreover, unlike traditional website marketing methods, this SEO optimization is completely free now.
When it comes to how to improve the SEO ranking of SME websites, Xiaofei specially collates 7 simple and effective tips. However, before doing website SEO, you need to build a website, a self service platform for the takeoff page（ //www.qifeiye.com/ ）Is a good choice. After doing a good job on a website, you can take a look at the 7 ways to optimize website SEO rankings and apply them to your website.
Identify the target market
The more specific your target market is, the more you can distinguish yourself from your competitors. The ugly point is to survive in the cracks. There are many companies selling similar products or services in the same field as you in the market. As mentioned earlier, some companies have developed and expanded. How can we win them and get a high ranking in search engines? First of all, you need to focus on a small, specific target market, rather than one for all groups. For example, as a project contractor in a small town, you want to know which market you want to face, whether it is environmental protection construction, kitchen reconstruction or old house construction, rather than just taking over the project. For a specific market, your marketing strategy will be more distinctive, and your core competitiveness will be more prominent. Never follow the crowd, and do what your peers do. After you have identified your target market, you can take a look at the online or offline marketing channels and make full use of various channels to promote your website. Although you are not the first engineering contractor in the town, if you focus on the field of environmental protection engineering according to the actual situation of your company and understand the needs of target market people, you may become a leader in this field soon.
Use keywords well
Whether it is a large company or a small company, selecting keywords is an extremely important step in website SEO. The so-called keyword is the field entered by the user in the search column of the search engine. We have talked about how to select it before, but I won't say much about it here. For details, please refer to Six Tips for Choosing the Keyword in Self help Website Building.
After selecting keywords, we should also use them well. In addition to using keywords on the website's text, ALT text, title, image, etc., we can also use long tail keywords. Long tail keywords refer to keywords that can bring traffic to the website but are not target keywords. It is characterized by being relatively long, sometimes consisting of 2-3 words. Long tail keywords are words that rarely appear in search results. The websites using these words are relatively few, so the competition is relatively small. This also means that after using long tail keywords, we are more likely to rush to the first place in search engines because of these keywords. For example, many people often use "kitchen renovation" as the key word, and then we can use "environmental friendly kitchen renovation"; Many people are talking about "website SEO optimization", but today Xiaofei is talking about "SME website SEO". If you are very interested in long tail keywords, you can look at "SEO Experience Sharing: How to set long tail keywords to improve the website ranking of main keywords".
Starting from the local market
When we go to school, our teachers always tell us not to aim too high, step by step, and make steady progress. The same is true for websites. As a novice, we don't want to compete with all our peers nationwide. On the contrary, we can first solicit business from nearby companies. There are many ways to improve the SEO ranking of websites in the local market. For example: use your own geographical location on the website page, which can attract surrounding customers; Participate in activities of local chambers of commerce or relevant organizations, exchange and communicate with people in the same industry, and establish good interpersonal relationships (contacts are money contacts); Ask local newspapers whether they have space for company promotion or reporting. In a word, SMEs should first focus on improving the local popularity of their websites. After all, "a single spark can start a prairie fire".
Find various links
If we have contacts and exchanges with peers, we can find some websites that we enjoy and ask them if they can make a friendly link to our website. The local newspaper is also a good place because it has a certain mass base. If the company link is placed on it, more people will browse it. We can also find well-known bloggers in the field to help write a blog about our company or place a link to our website in their posts. As a fledgling website, we should try our best to communicate with different websites and use different methods to obtain backlinks to improve the website's SEO ranking.
Join the local enterprise directory
Joining the local enterprise directory has many advantages for the company, such as improving the company's popularity, transparency, and ease of user search, which are conducive to improving the ranking of websites in search engines. Write a brief introduction to your website in the directory, such as the Yellow Pages, to attract customers. After joining the local enterprise directory, we can encourage regular customers to leave comments on the company on these websites by giving discount coupons. This is because the directory websites often rank in front of the private websites of enterprises on search engines, and there are many people browsing these websites.
Build mobile phone station
If our website has been specially optimized for mobile phones and can be applied to different mobile devices, it can provide users with a good browsing experience. Baidu, Google and other search engines will pay enough attention to our website. In fact, websites suitable for mobile devices rank higher in search results. So, make a mobile phone station quickly! This is one of the fastest ways to improve website SEO ranking.
Update blog regularly
Search engines follow the principle of "content is the king", and especially like articles with novel ideas and good writing. So we can add blog columns on the website, which can urge us to update blog posts regularly. In the blog, we can talk about the latest information in our field, answer customers' frequently asked questions, and provide relevant suggestions and opinions. In this way, not only will search engines pay special attention to the activity of websites, but also users will be reluctant to leave because of valuable information. These two points complement each other and help us show our professionalism, enhance the company's credibility, and promote website SEO optimization.
Information source Shangpin China : //ihucc.com/ , Real estate website production, real estate website design, real estate website construction company
.jpg)
