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What is SEO

Source: Shangpin China | Type: website encyclopedia | Time: 2012-11-02

What is SEO

SEO is the abbreviation of Search Engine Optimization in English, which is translated as "Search Engine Optimization" in Chinese.
In short, SEO refers to the technology and process of obtaining website traffic from natural search results.
Complex but more precise definition:
SEO refers to the internal and external adjustment and optimization of the website on the basis of understanding the natural ranking mechanism of search engines, improving the natural ranking of keywords in search engines, obtaining more traffic, so as to achieve the goal of website sales and brand building.
The whole meaning and process of SEO, along with Beijing website production Service provider Shangpin China The presentation will become clearer and clearer. Here is a brief explanation of the definition.
In a sense, SEO is a game process with search engines. do SEO Although it is not necessary to be able to program and understand the technical details of search engines, it is necessary to understand the basic working principles of search engines. Otherwise, you can only know what is going on without knowing why, and you cannot fundamentally understand SEO skills. Many seemingly "new" problems can be solved by understanding the principles of search engines.
The optimization of the website includes two parts: on site and off site. On site optimization refers to the adjustment of all websites that can be controlled by the webmaster, such as website structure, page HTML code. Off site optimization refers to the construction of external links and the participation and interaction of industry communities. These activities are not carried out on the website itself.
The object of SEO is the natural ranking part on the search engine results page, which is usually on the left side of the page, so there are Baidu left ranking, Google left ranking and other statements, which have no direct relationship with paid search advertising.
Obtaining and improving the natural ranking of keywords is one of the manifestations of SEO effect, but the ultimate goal is to obtain search traffic. Ranking without traffic is meaningless. Therefore, keywords (optimized for keywords searched by people) and copywriting (attracting users to click) are very important. Further, what SEO pursues is the target traffic, which can eventually bring the traffic won.
The ultimate goal of the website is to complete the transformation and achieve the purpose of direct sales or brand building. SEO, ranking and traffic are all means. SEO is a part of online marketing. When encountering conflicts with user experience, business processes, etc., everything should be converted into the highest principle, and SEO should not be used for SEO.
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Disclaimer

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1. Part of the content of this site comes from the network, and the copyright of some articles and pictures involved belongs to the original author. The reprint of this site is for everyone to learn and exchange, and should not be used for any commercial activities.

2. This website does not assume any form of loss or injury caused by users to themselves and others due to the use of these resources.

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