Due to the low threshold of the site building market and the uneven level of the site building companies, enterprises must be responsible for the company when looking for a site building company, not to use price to measure, not to covet cheap, and enterprises must understand and compare in many ways. In the process of enterprise website construction, enterprises must participate in it. Compared with the website building company, enterprises know more about their target customers, enterprise advantages, product selling points, etc. Combined with the network marketing advantages of the website building company, the website created in this way is preferred by users and more conducive to helping enterprises promote.
(Shangpin China website construction)
1、 Customized station building mode
Individualized customized website building is the mainstream way in the current website building market. Enterprises still hope that the website can meet their own needs. In combination with their target customers, according to the marketing concept, there are 13 processes from website market research to website planning, design and production, and finally online, which is a systematic work, A strong site building team is needed to make a thorough analysis of your project. Not only does the marketing planning work well, the design touches people's hearts, the development technology is mature and stable, and the after-sales service is perfect and sound. The website packaged with marketing concept has the advantages of strong marketing force and high conversion rate.
Tailored positioning is very popular with enterprises. It is the appearance of enterprises on the Internet, and it must not be careless and hasty, which is directly related to the development of enterprises in Internet marketing. Although the price of the customized website is higher, its website value is the highest. This kind of website construction team has a high level in the industry, which guarantees the quality, security, stability, etc. of the website, is not bound by the network company, and is also very convenient for the later revision and upgrading of the website.
Just because the customized website is very popular, many unprofessional network companies are also under the banner of professional customized website and do it at the lowest price. At this time, we should not be blind. We must investigate clearly, understand the qualification of the website building company, team level, classic cases, production process, service quality and professionalism in the industry, Don't believe that low prices can make a high-quality marketing website.
2、 Template construction mode
The template website is easy to understand. Now there are many platforms on the Internet that provide free websites. This kind of website is very simple. There are only enterprise introductions and product displays, but no other content. The website positioning is not clear, the target customers are not clear, the profit model is not clear, the enterprise advantages are not visible, and the product selling points are not clear, This kind of website has no value in modern network marketing, has no attraction to users, and is difficult to generate inquiries.
In order to fool customers, some website building companies copy high-quality websites and improve their standing, of course, to increase the unit price. This website looks like a marketing website on the surface, but its contents are not consistent with the actual situation of the enterprise. In this way, although it may be effective to generate inquiries, customers are not stupid and will ask you in detail about all aspects of the product performance, The gap with the same industry. Each enterprise has its own characteristics, and each product has its own advantages and disadvantages. We must fully display the characteristics of our own products, so as to establish a long-term relationship with users. It is difficult to establish their own brand and discredit their own image by practicing fraud and taking other people's enterprise information, and they also need to bear the risk of infringement.
(Shangpin China Qualification Certificate)
3、 Self service station building mode
Self help website building is to use the website module developed by the website building company to piece together. Like Taobao Tmall and Alibaba, the framework and module of each page of the website are fixed. An account and password given to you by the network company, log on to the website background management platform, select the website building board, content module, interface board, function list, etc., and then save them for publishing. It is very simple, but the content released by the independent website building is on the network company's server, bound by the network company, and needs to renew the website every day, For enterprises, such websites only have the right of use, not the final right.
The interface of the whole website needs to be designed according to this framework, which is relatively limited. The page code will be very lengthy, and each page code is very similar. There are many garbage codes. It is almost impossible for you to change the style, that is to say, it is impossible for you to change the version or secondary development. This site building method is not conducive to search engine optimization. For enterprises, the website is bound to the website building company, which has no security. The website building company can close your website at any time.
Summary: The threshold of website construction is low, and there are many network companies. Many people are fooled by the hype of sales and pay to build a website. What kind of rubbish website is this? Due to the uneven level of technology, it determines the way network companies build their stations. The technical level of website building is high. The way of website building is personalized customized marketing website. The technical level of website building is general. The way of website building is imitation or display website. The technical level of website building is low. The way of website building is template. Different ways of building stations will lead to different charges, and the effect will naturally be different. At this time, enterprises must be clear about their own needs. Seeking a high-quality website is not only to understand the strength of the website construction company, but also to understand the way of the website construction company. As long as we know what methods of station building are generally available in the market, we will not be so easily deceived.
