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Shangpin China - Why will the website be demoted?

Source: Shangpin China | Type: website encyclopedia | Time: July 19, 2019
First of all, we need to understand what is meant by the website's power reduction?
The decline of website power is usually manifested in the decline of website keyword ranking, website presentation, and inclusion or non inclusion. These are the more obvious manifestations of website power being dropped. Another is the site plus website name. If the website's ranking is not in the first place, then the website may also be demoted. Reducing the right is a way for search engines to punish websites. After we know what is website demotion, we will analyze website demotion and how to solve the problem of website demotion. The following Shangpin Editor will also share with you:
1、 Reasons for dropping website authority:
1. Space or server instability
If the server is unstable. When the search engine comes to visit, it is often unable to open, which can easily lead to the right reduction.
2. Website violation optimization
Touching the search engine algorithm rules, such as keyword stacking, a large number of junk outer chains, etc., such as keyword stacking, a large number of junk outer chains, etc., which are optimized for optimization, and the content is not related to the title, etc., excessive violations of the website optimization methods will lead to website degradation.
3. The website changes frequently or the title changes frequently
If you modify the title, the search engine will think that you are a new page when it crawls, so it will be re evaluated and included, so that the weight of your page will become 0 and be re accepted and given weight by the search engine. Because search engines record the title of a page after it is included, they often modify the title of the website, so the website may also be demoted.
4. Site Package Violation Content
Illegal words and a large number of unrelated external links, or malicious external links, as well as the right to be downgraded of friendship links, will lead to their own websites attached with joint and several liability, together with the right to be downgraded.
5. Website keyword change
A website with high weight is very stable for search engines. If the keywords of the website are not changed randomly, the possibility of the website being demoted is almost 0. No matter how high the weight is, the website may be demoted when changing the keywords. The way search engine spiders come to the website is to rely on the keywords of the website, Know the website through the title of the website. If you change the title, the search engine will not recognize the website, and the website will be demoted.
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2、 How to judge whether the website has reduced its power?
1. Changes in the number of websites included
The number of websites gradually decreases until the home page is left or disappears completely
2. The ranking of keywords dropped significantly
When most of the keywords on the website are ranked down in a large area at the same time, they are demoted
3. Site homepage is not in the first place
The use of site or domain plus domain name is not the first place to query in search engines, which means that the weight of the home page is lower than that of the inside page, so the ranking of keywords involved by the home page will be greatly affected
3、 How to deal with website authority reduction
Analyze the reasons for website power reduction - rectify the website - wait for website recovery.
Another factor is that if the website is affected by Baidu algorithm adjustment, you can wait for a period of time to see whether the same problem occurs in other industries or peer websites. If so, you can wait for a period of time to see whether it is recovered.
4、 How to restore the website after being demoted? How long will it take?
The website is demoted according to the degree of punishment of the search engine, and the recovery time is also different. If the degree of power reduction is low, it may be recovered. If the site has no data at all, the best solution is to change the domain name and restart the site.
According to the degree of punishment of the search engine, the recovery time is generally within 2 months, and it can be recovered within 10 to 30 days if it is fast.
Source Statement: This article is original or edited by Shangpin China's editors. If it needs to be reproduced, please indicate that it is from Shangpin China. The above contents (including pictures and words) are from the Internet. If there is any infringement, please contact us in time (010-60259772).
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Disclaimer

Thank you very much for visiting our website. Please read all the terms of this statement carefully before you use this website.

1. Part of the content of this site comes from the network, and the copyright of some articles and pictures involved belongs to the original author. The reprint of this site is for everyone to learn and exchange, and should not be used for any commercial activities.

2. This website does not assume any form of loss or injury caused by users to themselves and others due to the use of these resources.

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4. If it infringes your legitimate rights and interests, please contact us in time, and we will delete the relevant content at the first time!

Contact: 010-60259772
E-mail: [email protected]