What are the benefits of H tags for SEO optimization? How do you use it? 　

Many friends are puzzled by this question. What is the H label? Is the H tag important for websites? Website optimization personnel must understand the importance of H tag, but it is normal for newcomers not to know. H tag is a kind of tag that emphasizes the text title in web html Six tags with different text sizes are used to define the title header to present the content structure. There are six pairs in total, and the weight of the text decreases from large to small. The role of H tag is to help search engine spiders quickly identify website titles and tell search engines which keywords are the core of the website, which is more important. Because of this, many people add a lot of H tags to their pages. Abusing H tags is extremely unfriendly to spiders and will also affect the weight of websites. So how should H tags be used?

1、 Importance of H tag in SEO optimization

The organizational structure of a web page is not as well defined as a volume, because the title, subtitle and subtitle of a web page form a community with highly relevant content. For example, the tail copyright notice, the additional information at the head and top, especially the comprehensive page such as the home page, if the information covered by the site itself is very wide, the h tag is very good.  

The role and relevance of both the user reading information and the search spider. Clear organization structure is good for website optimization. The demand for information acquisition is fast, and the H tag is born for this purpose. It is popularly known that the more difficult the page is to be found by search and users, the more obvious the role of H tag display. Some content requires skipping, while others require intensive reading. The H tag makes the purpose more obvious.

There are two practical applications of the H1 label. One is the differential application of the H series. The second is the H layout of different kinds of web pages. In a web page, H1 represents the main title. This is the word or sentence that combines the key words of this document. It is generally the same as the title in the head part of the document. The former is used for page presentation, and the latter is used to mark the reader header and the title of search engine results presentation.

The H2 label is intended for subtitles. However, in the actual web page document, except for the overview page or topic page, other pages are not required. Therefore, H2 is commonly used as the secondary title of the page

H3 to H6 and so on. Let the whole page form a clear structure that is refined and deepened layer by layer. Of course, the best structure is that each piece is formatted into the h tag, but it is still difficult to do in ideal 　　

2、 How to use H label correctly

1. The H1 tag is better used before H2-H6, and one page is used only once. Do not use it frequently. Some sites are widely used on one page, and even appear several times. They think they can enhance the effect, but they are not. H1 can be used, but it should not be flooded. We can stack it effectively rather than force it randomly. Reasonable use of H1 tag can bring good results to the website, while improper use will bring adverse effects to the website, and even lead to K station in serious cases.

2. The keywords used in the H1 tag should be the main keywords or brand words on the page, and should be the keywords used in the page title. H2-H6 decreases step by step according to this principle, from general keywords to long tail keywords, and from long tail keywords to titles. However, H3 is seldom used since then, because H1 represents the most important, H6 represents the relatively least important, and then the meaning becomes smaller and smaller.

3. There must be keywords between H1 tags, but this keyword also needs to be readable and reasonable. Do not add this keyword for emphasis, but add H1 tags because this keyword needs to be emphasized. Pay attention to the order. First there are keywords, and then add H1 tags to the keywords.

4. If the H1 tag is added to the LOGO image, the website name or brand word should be added to the ALT information of the image, so that the keywords on the home page can be more prominent. Otherwise, it is useless to add H1 to only one image-

5. H1 tag should be as close as possible to the body tag in html, so that search engines can find the topic as quickly as possible. From the above example, we can see that the H1 tag is at the front of the body code, because the search engine crawls from the top down, so that the keywords highlighted by the H1 tag can be found most quickly.

6. The H1 tag on the content page is generally used for the title of the content, and it is best to use it only once. However, many content pages also use it twice, once for the LOGO or the main keyword appearing at the front of the page, and once for the title of the content. If there is no main keyword at the front, it is recommended to only use it on the headline once.

7. When you do not want to use the H1 tag on the LOGO and the main keywords of the page are behind, if you still want to add the H1 tag and want the keywords of the H1 tag to be ahead, you can use the DIV+CSS layout to adjust the position of the main keywords, so that the page effect will not be affected.