Methods to improve the quality of Baidu bidding keywords
Source: Shangpin China |
Type: website encyclopedia |
Time: 2015-05-12
Any user doing Baidu bidding hopes to improve the quality of Baidu bidding account, especially after the newly launched 5-star 10 point quality degree is released, the division of keyword quality degree is becoming more and more obvious, from low to high, the higher the score, the better the quality, and the stronger the competition. This also shows once again the importance of quality in Baidu's promotion. The main aspects of improving quality are as follows: optimizing account structure, ranking, landing page, and creativity. These are the most critical and core things, and of course, the larger things. In the process of actual combat, many skills will be extended from these aspects, as follows Shangpin China Let's share some:
1. New keyword
Create new plans and units, transfer keywords with low quality to new plan units, rewrite creativity, grasp relevant and smooth factors, and set a more relevant landing page. This method is also commonly used. You can subdivide the words that need to be optimized, and then create new planning units. You can even use one keyword to correspond to one unit or one keyword to one unit and one plan, so that the optimization of keywords can be more accurate and relevant. At the same time, it can also improve the overall quality of other units or plans.
2. Transfer keywords
take Website production The keywords with poor quality are transferred to another plan with high overall quality, if you know it: relevant. It is a good way to promote the quality of poor keywords through the whole high quality planning unit. In the same way, keywords with poor quality can also be added to units similar to the plan. Of course, this unit also needs a high overall quality. Remember: find a good hole.
3. Pause keyword
Pause some keywords with poor quality in order to match other keywords with high quality. This method is also very good. If you do not pause the words with low quality, the keywords will not match. Since it is to match other high-quality keywords, it is necessary to find some well ranked keywords to open phrases or a wide range. If the price is slightly higher, it will be better. The purpose of this is to make your keyword have a good history. For a simple example, if you suspend the low quality keyword "Shenzhen website construction is good" in your account, you can open a wide range of related high quality keywords such as "Shenzhen website construction", which can play a driving role, but it may cost more to open a wide range, you know.
4. Increase the number of presentations and clicks
This is a way to compare the local tyrants. Change the matching mode of keywords to be optimized to extensive, and increase the bid. The result is obvious that the number of presentations and clicks will be increased.
5. Comprehensive rectification
Add new ideas to the units with low quality, and do not delete the previous ones, and use rotation to select the ideas that match the keywords better. In addition, the landing page URL corresponding to the corresponding keywords is planned one by one. This is used more frequently. Compared with the above, this is an improvement based on the original rather than a single creation. The overall quality of keywords in a unit has a certain impact on the quality of individual keywords. When calculating the quality of keywords, the system will refer to the overall quality of the unit where the keywords are located, so the quality of all keywords in the unit should be well controlled.
6. Reduce the number of invalid account keywords
Similarly, the number of account invalid keywords is also a part of the overall performance of the account, which also has an impact on the quality. Therefore, these words should not be ignored. They should also be optimized. If you don't want to optimize or really can't do it, you can consider deleting them without affecting the whole unit, plan or account. At the same time, you should find more relevant and favorable keywords. At the same time, the suspended materials are not invalid and do not affect the quality calculation of effective materials.
7. Help the strong and rescue the weak
It is a common problem to only focus on a few important keywords or keyword optimization with high quality. Always focus on these high scoring optimization, and ignore some of the more promising ones if you want to be higher. The higher the score, the more difficult it will be to optimize keywords, and the less room for improvement. We should continue to support such keywords, but we should not only focus on those with high scores, but give priority to the optimization of low score and valuable words. These words have more room for improvement, which can quickly improve the overall quality of the whole unit or plan, and improve competitiveness faster, This is also helpful for words with high scores.
8. Constantly explore new keywords
The number of effective keywords in the account is a part of the overall performance of the account, which has a certain impact on the quality. Therefore, it is helpful to constantly optimize the keywords in the account, and continuously explore new words to improve the overall quality.
There are many skills, but all these skills cannot escape the core factors, such as account structure, account performance, click rate, landing page, creativity, etc. So in the process of optimizing quality, we must first grasp these factors that affect the quality score, and then optimize and constantly adjust the word segmentation in batches according to the plan. This is the fundamental. Skill is only an aid. If you want to take a shortcut, you must be down-to-earth.
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