How long can SEO optimization work for website construction?

Many enterprises, in order to get good rankings for their websites, gradually promote their companies and products through SEO optimization, and want to achieve good returns. So many enterprises choose to cooperate with network optimization companies to enhance the popularity of the company. How long can website optimization work? In fact, how long the website SEO optimization can be effective is a false proposition. It is the most reliable to analyze it according to the specific situation of the website. Next, Shangpin China will popularize science for you:

1、 New website

If we are a new website, there will be a "sandbox period". This is an evaluation period for our website by search engines, which is also a means for search engines to prevent new websites from quickly obtaining rankings. Generally speaking, the sandbox period lasts from 7 to 90 days, the most common is about 35 days. We can't relax when the website is still in the sandbox period. This is the most critical time for a website, and we need to do as much SEO work as possible, At this stage, do not modify the website significantly. After the sandbox period is over, the ranking will be promoted quickly.

In order to cooperate with search engine crawling, the website framework structure cannot be too deep, and the code compression cannot be omitted. SEO optimization pays attention to details. Pictures can be added with Alt tags. Home page centralization can consider the addition of H tags. The initial internal circulation setting and the call of relevant information follow the 28 principle. The original article of Shangpin China has popular science. If you don't understand it, you can go and have a look.

2、 Old websites

There are two situations for old websites. The first is that the website structure has changed significantly, leading to the loss of all ranking websites. The other is that the website has never been optimized.

How to solve the first situation?

Here is a rough description of the details of Shangpin's original article, which has popular science. If you need it, you can take a closer look. This problem usually exists in old websites, and the reason for this is uncontrollable, because our website is aimed at users, and users' aesthetic and value orientation will change according to time. Websites that are too old in style will not be loved by users, so we have to revise them. There will be many 404 pages of information collected before the website is revised, so we need to count dead links, submit rules on the search engine webmaster platform, and keep the rest of the work as before.

Second, I have never done website optimization

For this kind of website, we can't use the new site method to operate, because this kind of website is already a "dead site" in the view of search engines, without any value for grabbing. For this kind of site, we need to first activate the site, and there are several specific ways

(1) Greatly modify the website title

(2) Increase the external chain of the website in a short period of time

(3) Buy Friendly Links

The reason why we recommend such operations is that to optimize such sites, we need to attract the attention of search engines. These operations can attract the attention of search engines in a short time to a certain extent, and will not have much impact on such a site.

Third, the stability of the server

Search engine crawling enters the website as a visitor. The speed of opening the website and whether the website server often goes down directly affect the friendliness of the website itself to the search engine. It can be seen that if ordinary users enter the website through keywords, the same situation will happen. Either the website cannot be opened or the opening speed is extremely slow, which will inevitably affect the perception of users. The final result is that from the perspective of users, the bounce rate is high and the page dwell time is short; From the perspective of search engines, it is normal for website keyword ranking to be unstable after stripping away the basic principles of optimization.

Fourth, the quality of the content

No matter how you optimize it, it is always unstable without high-quality content. The quality of website content has many characteristics, such as timeliness, timeliness, hotspot, relevance, authority, etc. Assuming that the content of the main website is completely reproduced, and no gain processing is carried out on the content, then the website may be included ineffectively, and the final result is that the website is "dark". The requirements for content quality are: content that meets user needs, has rich information, and is rich in authority.

The website ranking optimization is simple to say but not simple to do. It requires a lot of persistent efforts. Don't take shortcuts, which will burn your efforts for the website. You can see the effect of website optimization in about 1-3 months.