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SEO optimization: the key to improving website traffic is to pay more attention to content update

Source: Shangpin China | Type: website encyclopedia | Time: November 24, 2011

SEO optimization: the key to improving website traffic is to pay more attention to content update

The biggest advantage of the Internet is that it has no territory, so many websites try to be large and comprehensive in positioning. Such websites may not succeed. The author has a friend who works in the local talent market and drinks together. I often urge him to launch a local talent website. However, this friend is ambitious. "I must do the website, but I must do the national portal like 51job and Zhilian High end website construction Website! " Half a year later, we drank together again. I asked him how his website was doing. "It's not online yet! I've seen it on the Internet, and most of the talent websites now are losing money!" At the same time, he opened a similar company in the talent market less than 500 meters away, and this company also has no website. However, on classified information websites such as People's Daily and 58 cities, he often sees advertisements from the other side. The final result is that the talent market of friends is in a bleak operation, while the latecomers have a strong flow of people at every job fair, which has the potential to surpass the former.

This little thing reminds me of the sentence: "If you don't sweep a room, why sweep the world?". People who do not attach importance to the present, but aim high, without certain connections and material foundation, are difficult to make a difference. At the beginning, it seems that there are some local websites that are not close to the content I want to talk about today. Now let's get to the point. When it comes to local websites, it seems that they have given up the advantages of the Internet. The Internet allows us to look at the world without leaving home. However, local websites seem to be still in the same place and have little future. On the contrary, many local websites are now thriving.

From the perspective of the current Internet pattern, the big meat has been eaten up by the fast footers. The latecomers will undoubtedly face strong competition if they set foot in the mature industry that others have already done. Therefore, website segmentation is the last opportunity for webmasters. Baidu Encyclopedia has not specifically included the word local websites, which indicates that the competition in this field is relatively small. At the same time, At present, group buying websites and classified information websites are basically based on local characteristics. Classified information networks are a kind of transitional product between large websites and local websites. China has a vast territory, and even a strong classified information website can hardly cover all aspects. Therefore, local websites have unlimited potential. As a local portal, Chengde Online, after a long time of trial and exploration, currently has some keywords on the home page of Baidu. At the same time, it also has a fixed number of visits every day, which is on the rise. Relatively speaking, the website has entered a stage of benign development.

The operation and profitability of local websites are now basically at an exploratory stage. One of the first prerequisites for profitability is to have traffic and popularity, which is the basis for the commercial operation of websites. If local websites want to attract more people's attention, they must work hard on content updates. Then, what kind of content can attract people?

First of all, we should have a clear understanding of the website positioning. Not just a city can do a good job of local websites. Visitors to local websites are geographically divided into local user groups and non local user groups. The author believes that more attention should be paid to non local customer groups. Why do you say so? 《 Beijing website production 》There is a saying: "People in the city want to go out, people outside the city want to go in!" Strange places can always attract people, especially those cities with a long history.

Secondly, local websites should have their own characteristics. This is actually the requirement for original content updates. Some important news and some topics of concern have been well known on some large websites and forums. There is no doubt that these content posted on their own websites has no freshness. Not only users do not like to see it, but Baidu also disdains to include it. Therefore, in terms of content updates, we should have our own distinctive features. Of course, this feature has a clear relationship with the website management team and local features, which can not be highlighted in a day or two. It needs to be refined repeatedly.

Finally, to ensure that the content is only published on the website is the uniqueness of the content, which is the most important and difficult thing to do. These contents come from real life, involve all aspects, and are directly close to the original attitude. Usually, the in-depth analysis and mining of the news reported by the local media with one sentence is highly professional and regional. "Exclusive disclosure" definitely has a strong eye effect and is one of the effective ways to attract many local users. When a local talent website recently saw a local media report that a physically disabled college student was about to graduate and could not find a job, it immediately recruited the college student to his company, not only obtaining talents, but also advertising in the local media for free. This is a good example of being good at digging news and attracting attention.
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