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What aspects should be considered when customizing mobile websites

Source: Shangpin China | Type: Website | Time: October 12, 2019
At present, mobile end online marketing is just the beginning. With the popularity of smart phones and the powerful application functions, more and more transactions are completed on mobile phones. Mobile phones can be more convenient and fast than computers, and can be operated anytime and anywhere. According to relevant statistics, more than 82% of e-commerce traffic each year comes from mobile terminals, which means that more than 82% of e-commerce performance comes from mobile terminals. For enterprises, it is also an important new network marketing channel, which must be paid attention to. In order to better carry out online marketing on the mobile terminal Mobile website construction Not necessarily, especially the marketing power of mobile websites, which is closely related to the conversion rate. The following editor will talk about mobile website marketing.
Mobile website construction
　　 1、 Mobile website positioning
Website positioning must be clear, which is related to Website construction The success or failure of website positioning includes many aspects, such as target user positioning, core product positioning, core difference positioning, enterprise's own advantage positioning, profit model positioning, after-sales service positioning, etc. A clear positioning can better create the content of user needs. Mobile website construction is all about planning, page design, function development, content preparation, etc. according to website positioning, so as to better attract potential customers.
　　 2、 Mobile website planning
Planning is very important in the construction of the entire mobile website. The practice of "one sentence, one marketing" is needed to ensure that the mobile website has enough information and that the mobile website information is not cumbersome. It is time to consider the marketing planners. We must communicate with the enterprise repeatedly. After all, only the enterprise itself can best understand the target customers of the enterprise. Only by repeatedly communicating and understanding the real needs of the target customers of the enterprise, can the planners better grasp what information is most concerned by the users, so that the planned mobile marketing website can have marketing power and better meet the needs of users.
　　 3、 Mobile website innovation
There are numerous mobile websites of various types in all walks of life. To stand out from the stereotyped mobile websites, we need not only to combine the cultural elements of the enterprise design, but also unique innovative design, so as to make users stand out, widen the gap with the same industry, and attract more potential customers. Therefore, the construction and innovation of mobile website is very important. We must make a good plan and have a unique design. Of course, we must not damage the user experience. Otherwise, no matter how good the mobile website is, the user experience is not good, and we will not visit your mobile website. Only innovative ideas become users' needs, so the conversion rate of mobile website will be better.
　　 4、 Simple mobile website
The mobile website interface must be clear and clear. Don't put all the content on it. After all, the mobile website interface is limited. In a place as big as a slap in the face, there is too much content and it seems crowded. Users have a hard time browsing and complex operation. The conversion rate of such a mobile website will certainly not go up. So during the construction of mobile website, pay attention to the refining of core content, concise design, and highlight important information, so that users not only have a good browsing environment, but also can quickly get the information they want to leave a good impression on users.
　　 5、 Layout of detail page
Users enter mobile websites to solve their problems and find products they want to know. The content of the product details page must be clear and clear. It is not only necessary to place product pictures, but also to clearly display the product parameters, performance, advantages, differentiation with peers, ordering process, etc., so that users can grasp the key points in the extreme browsing process. Users must be able to clearly understand the product, and have a stronger sense of trust.
To sum up, enterprises should not only attach importance to the creation of PC marketing websites, but also pay more attention to the creation of mobile websites. Now the mobile end of online marketing is a key point, and this focus will become increasingly large. In addition to the correct marketing methods, the most important thing for enterprises to find their potential customers on the mobile end is a high-quality marketing tool, which is mobile websites, Make enterprises more competitive in online marketing, be able to undertake the traffic of various promotion channels, and use mobile marketing websites to transform into enterprise customers.
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