The unknown SEO advanced technical skills of SEO website optimization

The unknown SEO advanced technical skills of SEO website optimization

The webmaster has written four articles about novice learning SEO website optimization Introduction to basic knowledge and two articles on advanced improvement. Today, I continue to write about advanced technology of SEO. The attitude of doing SEO is more important than skills. There is no need to think hard about SEO. There is no need to do SEO every day for the sake of doing SEO. To write articles for the sake of writing articles, we must do every article. Users will gain and feel value after reading it, Don't waste users' time reading your articles. As long as you do this, you Beijing website production Our website does not need to be promoted, but it naturally comes to rankings and traffic. This is also some truth that our webmaster recently learned after reading Laotse's Tao Te Ching. Then he will write an article about using the wisdom of Tao Te Ching to do SEO. Please continue to pay attention to the articles of Xinjiang SEO bloggers.

Now let's get to the main topic. Today, let's share the selection methods of SEO keywords and how to select valuable keywords; The new station has just been launched, and how to analyze the competitor's website.

First, how to select valuable keywords and what is the method? Keyword is a very important content, and also a word that target customers may search. If you choose the wrong word, there will be several problems, either the ranking will not improve, because the word you choose is too competitive, or there will be no traffic with the ranking, because no one will search for the word you choose, or there will be traffic with the ranking, but there will be little conversion and high jump. Nor will it bring you value. It can be seen how important it is to select keywords reasonably. How to choose valuable keywords? For example, if we want to use the word "game console", we should think about who might search for it, and roughly divide it into the following three categories:

1. People who want to play games. These people may search: which game consoles are fun, which game consoles are the most fun, which games can be played on mobile phones, and which games can be played on computers. Computer games, video games, etc.

2. People and enterprises who want to buy game consoles. Game consoles, PS consoles, large game consoles, handheld game consoles, Xiaobawang game consoles, video games, and PSP game consoles may all be the words they want to search.

3. Some people who produce game consoles. For example, game console products, new models of game consoles, game console accessories, game console sales, game console manufacturers, etc. These words may be frequently searched by them.

After collecting this information, you can also search Baidu for the word "game console", and you will find some relevant searches in the drop-down box and at the bottom of the search results.

Then query the index of related words through Baidu Index. If you want to find words with an index less than 50, you can go to the background of Baidu promotion to query. With these words, the next thing you need to do is to combine these words through certain combinations to ensure that the words searched by users can be concise. If you really can't finish writing, put the words you haven't finished writing in the description of your website. Let's take the game console above as an example. We have found so many words. Now let's combine them. PSP manufacturer_game console products_large video game manufacturer. This title may not be comprehensive enough, but it has included all the important words you want to do. Other methods for selecting keywords are similar.

Second, precautions for the new station just launched. As a new station just launched, it is enough to grasp the following three principles.

1. When a new website submits a search engine or publishes an external link, the title must not be changed, or the inclusion will be delayed.

2. Don't make too many friendship links and high weight links.

3. Never change High end website construction The keyword density of the website.

As long as you pay attention to the above three points, it will be a matter of time before the new station launched by novices is included. It is not easy to be cheated.

Third, how to analyze competitors' websites.

Before we build a website, or select a keyword, in order to judge whether the word can be optimized or how difficult it is to do, we often study the competitor's website. Even if the website is not optimized, we will also learn or study how the competitor does it and how to optimize the website. Here are some methods.

1. Take the word "game console" as an example. After you search, you can see on the first page that there are 10 promotions and three first level domain names, which indicates that the competition is high, and also reflects that the profit of this word is great from another side. Otherwise, there would not be so many people to promote. If the Xinjiang website construction webmaster passed the promotion of Baidu, if tested, he would pay 10 yuan to Baidu for almost one click, and he could not get the last promotion without 3 or 5 yuan per click. This is the degree of competition of words.

2. Through the search, we found about 80700000 relevant results. According to the general SEO pricing, if you get the first place with this word, you can't get tens of thousands of yuan, even if you get to the home page.

3. We find a website on the home page, and we can know the SEO performance of rival websites and whether they can compete with each other by querying the external chain and ranking of this website.

The above three items are the methods to judge the competition difficulty of a word and how to judge the competitiveness of peers. For example, the website that can analyze competitors will then write a special article to analyze.