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In 2012, do a good job in SEO with "heart" in the new year

Source: Shangpin China | Type: website encyclopedia | Date: January 2, 2012

In 2012, do a good job in SEO with "heart" in the new year

2011 has passed, and we are ushering in a new 2012. I hope every webmaster can have better development in the new year. Do a good job with "heart" in the New Year SEO website optimization , free search engine optimization from heavy physical labor.

Do a good job of user experience

Our SEO is not the ultimate goal. SEO itself cannot bring too much value to the website. The greater value comes from the transformation of users（ Beijing website production )。 Whether it is ad click conversion or user value in-depth mining and conversion, SEO is just an import medium, and it is no doubt that the cart before the horse is put to give up conversion rate only for SEO. The user experience is not just empty words, ranging from the overall mode of the website to a small icon of the website, so that users like the website and can read the website more conveniently.

In terms of conversion rate, we must clearly grasp the trajectory of users' visit to the website, and set appropriate and attractive guiding (picture ads, links, etc（ High end website construction ）, work hard and stick to it, it will definitely have an effect.

Use users for search engine optimization

In fact, we are actively simulating the process of user recommendation of websites when we release the outer chain. In fact, for search engines, the original purpose of the outer chain is to understand how well website users recommend websites. Both the variety and relevance of links are simulating the process of users' natural sharing of websites. When we mention webmaster intermediary transactions, we will naturally think of Admin5, and we may recommend it and provide the website, which forms a recommendation, also an import link of Admin5. The data of natural recommendation is real, and links have natural attributes such as diversity and relevance.

How to make users recommend websites? Returning to the user experience mentioned above, and making brand effect? In fact, not all of them. We should guide users to recommend websites on the website page, and set some reward mechanisms or organize some activities to let users actively recommend websites on other sites. For example, providing quick buttons for sharing, providing reward promotion links, and holding activities to recommend websites to send rewards at obvious locations on the website. No matter which website users recommend, the overall weight of the website will receive good results through the weight transfer of the links.

Pay attention to the role of social relations in website optimization

With the rise of the SEO nature of the external chain release, more and more unnatural website links appear on the Internet. These websites that are not actively recommended by users have seriously affected the judgment of search engines on websites. This phenomenon is particularly obvious in small and medium-sized websites that do not form a brand effect. Therefore, the search engine will inevitably adjust the ranking algorithm to be more intelligent. The intellectualization of the program is still far away, but the social network can undoubtedly make up for this gap.

If you have published many links on Weibo and SNS, but the effect is still not very obvious, why? Search engines have begun to incorporate social data, but the criteria for judging websites are not so simple. According to theoretical analysis, search engines will link the recommended links of websites with the social relationship of publishing users, so it is easy to judge whether the website links are published by users' active recommendation websites, Or just for the sake of SEO. (Note: This is only a theoretical guess. Currently, we are still testing whether the theory is correct. The test cycle is long, and there is no data and conclusion yet.)

In short, user experience and user behavior guidance are the purpose of SEO optimization and also the tools of SEO optimization. Effective use of various resources for comprehensive website optimization will have better results. New Year's resolution SEO, efforts and persistence, tomorrow is infinite!
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