Website operators are more or less neurotic, especially those small and medium-sized companies and webmasters who stare at website rankings every day. After all, in the era of search as the king, a small ranking change is enough to affect the survival of small and micro companies or grassroots webmasters. Ma Yun said that the Internet has given small and medium-sized companies the opportunity to expand quickly and slowly. When everyone knows the opportunities on the Internet and most enterprises have moved to the Internet, this advantage is also slowly lost. What the author wants to say is that the website operators are nervous due to the instability of website inclusion or ranking changes, which more reflects a little helplessness. But tension can't solve the problem, not to mention that it's pointless for many people to get angry in a hurry. Website construction and operation should emphasize the process rather than the appearance. It's important to learn to calm down.
1、 Take a calm look at the website snapshot
Undoubtedly, the website snapshot is a barometer of the change of website weight. We also pay special attention to the date of website snapshot when exchanging website links. So many people know that many webmasters are highly nervous once the website snapshot is out of gear. But the author believes that even if the website snapshot more or less reflects the weight of the website, we should try it calmly. First of all, we should know why website snapshot backtracking occurs, and the purpose of search engines to make some website snapshots backtracking. In addition to the search engine's own algorithm adjustment, most website snapshots are returned because some factors involving website weight have changed. For example, the content of the website is suddenly updated by a large margin, or the external links are changed dramatically, or even some people attempt to obtain the website ranking by using the behavior of batch pseudo original or site swiping. The purpose of website snapshot filing is to review the website again. Before the assessment results are released, the snapshot filing of some websites can show other websites more fairly.
2、 Take a calm look at the website inclusion
To be honest, if the website content is released for half a day and the search engine still ignores it, the author is also very nervous. This may indicate that there is a problem with the website, but after a period of observation, the author slowly changed this view. There are many factors that affect the inclusion of websites. For example, the newly released content itself is highly duplicated with some content in the search engine database, and the search engine no longer includes it in order to save resources, which is the reason why many copied content is no longer included by the search engine. Even if the content quality is excellent, the search engine does not include it for its own reasons, such as just encountering the adjustment of the search algorithm. Therefore, the author believes that the temporary non inclusion of content only reflects that the newly released content is not ideal, and has little to do with the weight change of the website itself. However, if the content of the website is deleted one by one after a few days of collection, it will cause great attention.
3、 Calm down on website links
Of course, there is no doubt about the importance of links. If we said that links were not important two or three years ago, or the view was not tenable. At least now, links are not the only determinant of website weight (in the year before last and last year, search engines still attached great importance to links. There was an Internet company in Shanghai where the author lived that did not update its website for years, but its ranking is still very strong, and the secret of its success is a large number of external links). A careful analysis of the current website rankings shows that search engines are paying more and more attention to website content and website user experience, and Google, Baidu, Souso and other search engines are gradually integrating into the concept of social networks. Judging from the recent changes in website rankings, those websites that do not have an advantage in the number and quality of links have also come from behind.
4、 Take a calm view of website ranking
Isn't this a joke? Who doesn't value ranking in website optimization? What I want to express is that website operation and online marketing are a long-term work, and we must not lose or gain for the temporary ranking fluctuation. It is undeniable that both Google and Baidu are constantly changing their search algorithms to find ways to express the quality of their websites. Today you may rank in the top three, but tomorrow you may disappear in three or four pages, so the author believes that website optimization should pay more attention to process, and do a good job of website content and user experience down-to-earth. The website that users feel good, even if it is a temporary ranking decline, even if the ranking is tepid, but the final marketing effect must tend to be ideal. What needs to be emphasized is that we don't care about website rankings, rather than not paying attention to website rankings.
5、 Take a calm view of website traffic
I remember reading an article on webmaster website, which roughly means that the traffic that cannot be converted into sales volume is floating clouds. Although this statement is somewhat absolute, it really leads to the true meaning of online marketing. Now, one of the ways many companies assess website optimization specialists is website traffic, which I think is meaningless. As long as it is not an information portal, traffic is always just a reference bar. Isn't it easy to improve website traffic? Focus on the optimization of some long tail words. The ranking is good and the traffic is good, but the final result is likely to be just a joy, which will not bring any real help to marketing. The author believes that website operation should be analyzed, and the selection of keywords should also aim at traffic conversion. Even if there are only 100 website visitors every day, try to target some keywords with high conversion.
In the face of marketing effect, all forms are appearances, and the real goal of website optimization should be focused on traffic conversion and marketing effect improvement. It is a necessary choice for website operation and website optimization to ignore appearance and emphasize process. The attitude of indifference is also a necessary quality for achieving anything. What we should know is that indifference does not mean indifference. The necessary attention of website construction and website operation is necessary, but we should not lose or gain for some appearances reflected by search engines. The website operation emphasizes the process rather than the appearance, Beijing Website Construction Company Pilotage Technology wants to express that the website construction should be based on the method of constantly enriching the content, and the ultimate goal of efforts is to constantly improve the user experience and achieve the marketing effect. In this process, don't be confused and seduced too much, and only by targeting the goal and moving forward can we go all the way smoothly.
