Three tips to teach you how to do a good job in editing medical websites and detonating website traffic and transformation

Medical network compilation is about patients, so we must always put patients' ideas first, so we can do a good job in medical network compilation. So, how to start online editing for beginners? See Yuanseo below to discuss with you.

　 1. Data sorting.

When it comes to "data collation", I believe you will have some understanding and regularly integrate some scattered data. This is the initial and basic work of medical network compilation. However, many entry-level network editors do not pay much attention to this point and are often eager to work without a reasonable sorting process. After a long time, you will find that your work is very tired. Because there are too many words, pictures and other data that you need to collect now in the future work, please pay attention to "data sorting". So, what are the skills of data collation?

I take ophthalmology as an example to illustrate: pick out the key points and classify them one by one. There are many kinds of eye diseases and treatments in ophthalmology. If every kind of eye disease and treatment needs to be sorted out, it may not be a small project. Therefore, we should sort out the key marketing eye diseases or therapies according to the characteristics of our hospital, and classify them according to symptoms, common sense, treatment, etiology, and special therapies, so as to lay a good foundation for future work. For example, ophthalmology can be divided into myopia, cataract, glaucoma, strabismus, amblyopia, etc., and treatment can be divided into excimer laser, wavefront difference, phacoemulsification, etc.

Another important thing is that in addition to articles, basic materials, eye disease introductions and doctor introductions, pictures, videos and other materials need to be sorted out. It is a good publicity method to add pictures with hospital watermark in articles.

In a word, the more you do any work, the more skillful you become, and the ability to collate data will grow in constant practice. However, the basic work of data collation can not show its effect in a short time. Only when a little makes a mickle can it show its power.

　 2. Content editing.

Content editing is an intermediate link, which is relatively important and cannot be ignored. It is not simply piling up some information. In fact, there are many problems to be considered. The following is an analysis of the title and content:

Title. The title is the main part of a website, and the first thing the viewer sees is the title. Therefore, we cannot ignore the title. So what effect should the title achieve? At least a few words should express the center and theme of your article, and attract your customers to click and browse at the same time. For example, if an article is about "after myopic surgery", the title of the article can be: three issues that need attention after myopic laser surgery! Such titles not only express the central idea of the article, but also easily cause patients to click.

Content. For an article, if the content is clear and the meaning is clear, it is easy to give patients the desire to read. So, how can we count a qualified article?

First, typos, names of other hospitals, names of other doctors, etc. If there are typos in the article, it will greatly reduce the patient's good opinion of your website. Not to mention the names of other hospitals.

Second, highlight the key points, and bold the key words of paragraphs.

Third, sub paragraph. If an article is divided into sections, it will be clearer and clearer, making the reader look more organized and beautiful.

Fourth, pictures. If pictures are added, the article will be illustrated and comfortable to read. The pictures should be of reasonable size so that they can be displayed faster and have beautiful layout.

　 3. Put yourself in the other's shoes.

From the perspective of patients, everything is patient centered. Your article is written for patients, so only if patients agree with your article will there be consultation and treatment volume. If there is no recognition, then your article is meaningless. Therefore, we must learn to understand the patient's mind and edit articles from the patient's perspective, which is very good for our work.

So far today, SEO shares so much. To sum up, it is to edit articles from the perspective of patients.