Learn the essence of network promotion from the ranking performance during the Spring Festival

In 2012, it is finally a year to buy tickets. Is your website going to be cold in winter or spring? If you have money, go home for the Spring Festival. Since you want to go home, you have to go to the Internet cafes. We need to analyze this from the Spring Festival. On the eve of the Spring Festival this year, the engine was unusually popular with a large number of webmasters, which made many webmasters spend the Spring Festival with depression. In fact, it is not rare to be K or demoted. Maybe it is a good thing sometimes. We should look at the performance of websites during the Spring Festival, In my opinion, there are several points:

1、 Early accumulation is important

If we want to catch the traffic points during the Spring Festival, we need to analyze the past records. Judging from the engine performance during the Spring Festival this year, the stations that have obtained good rankings are those that have accumulated or have a certain weight. On the eve of the Spring Festival, websites that use various quick impact means (such as buying black chains) are either K or down weighted, There are even many small webmasters who suspect that the engine has no intention of making small webmasters enjoy the Spring Festival, which fully shows that the means of trying to rush short-term traffic during large holidays in the past have gradually become useless. If you want to have a good ranking, you should start to prepare in the first few months of major holidays, and prepare all kinds of information in advance.

2、 The trendy mobile interaction should keep up

This year is the year when the mobile interaction field broke out, and the representative works are WeChat and Weibo. If we say that the Internet used to be a pure Internet and had little contact with mobile, this trend will be gradually reversed from this year. Now SMS New Year greetings are not popular, and even WeChat and mobile video New Year greetings are becoming popular, I don't know how many small webmasters have WAP stations. Now, if you don't have such stations, it is inevitable that traffic will be gradually stolen by others. This requires us to meet the needs of some website users in the mobile field in terms of content organization, such as the relevant operation methods and interesting jokes of WeChat and video New Year greetings on your website, It is much more effective than the traditional New Year greeting message.

3、 Business atmosphere is indispensable

In recent years, the popularity of various advertising alliances has gradually subsided, and the myth that Google AD made tens of thousands of dollars overnight has become more and more unreliable. The idea of webmasters is also gradually changing. For example, the promotion of physical goods such as Taobaoke has become more and more popular, and the same is true during the Spring Festival. Buying New Year goods has always been a great burden for everyone, At this time, it is necessary to give full play to the cheap characteristics of online shopping products. If we can do a few online shopping or even group shopping for New Year products during the Spring Festival, there will certainly be a lot of attention, which requires our webmaster to start preparation and warm-up in this regard in advance. Only with income can we have the power to do a website.

With these analysis during the Spring Festival, I believe that many small webmasters will have a clearer idea of their own website planning in the future holidays.