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Three details of anchor text in SEO optimization article

Source: Shangpin China | Type: website encyclopedia | Date: 2013-02-10
Beijing website construction Company Shangpin China: For the search engine and user friendly experience, the effect of anchor text may be the best among several link forms. For this, I want to be a webmaster with deep experience. For the definition of anchor text, we can define it as outer chain Website production There are also anchor texts for internal chain construction. We may have more contact with the anchor text in the construction of the outer chain, and pay more attention to its details, while we tend to ignore the details of the use of anchor text in the construction of the inner chain. The use of anchor text in the site plays a key role in the construction of the internal chain of our site. If it is not handled well, not only the user experience is poor, but also the search engine may cause unnecessary punishment. What details should we pay attention to when using the anchor text in the website? The author will share three insights on this issue.
Seo website optimization

1： Reasonably handle the location of anchor text in the content

For our optimization personnel, we may want to place as many keywords as possible on our page, and these keywords are the anchor text with the best use effect. This is nothing more than to highlight our keyword to the search engine, but in fact this method is not desirable, which will not only seriously affect the user friendly experience of the site, but may also attract the relentless punishment of the search engine. For the location of anchor text, the author gives such a suggestion. We can add anchor text to the first keyword appearing in the article, and then we can highlight the keywords with bold or underline to other subsequent keywords, so as to optimize the ranking of key words.

2： Reasonably control the frequency of anchor text

Each site is composed of thousands of pages. Each page has a very different title and link address. Therefore, these pages can be connected together reasonably through anchor text. But then we have a new problem. How often is the anchor text used best in the same page? In my opinion, there should be no restrictions on the frequency of anchor text use, but the use should not be too much, because this will make the weight of our site unable to integrate, and we should not deliberately control the frequency of occurrence. Whether there is an anchor text or multiple anchor text in a page, it should be based on nature.

3： The length of anchor text needs to be controlled

The author once met a blog whose owner may be a novice, and found that there are many whole sentences in the blog as an anchor text. What's more, all the links point to the home page. It seems that this blogger has spent a lot of time. The author does not deny that this is a totally wrong approach. For this problem, many optimization personnel may have had this question. Is it better to be an anchor text for a keyword or a whole sentence?. This reminds me of a question that many optimization personnel will have, that is, whether to use keywords as anchor text or directly use one sentence as anchor text when doing anchor text? The author believes that if we make the whole sentence into anchor text, there are two advantages. One is to improve the user friendly experience on the other hand, and the other is to promote the inclusion of articles. However, there is also a problem with this method, that is, the loss of weight can not play a major role in improving the ranking of a keyword. Therefore, the author believes that if you want to improve the ranking of a keyword through anchor text, you'd better use anchor text.

This article is written by Beijing website production Company Goods China //ihucc.com/ release
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Thank you very much for visiting our website. Please read all the terms of this statement carefully before you use this website.

1. Part of the content of this site comes from the network, and the copyright of some articles and pictures involved belongs to the original author. The reprint of this site is for everyone to learn and exchange, and should not be used for any commercial activities.

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