Key Skills of Setting Keyword Analysis in Website Construction

According to the analysis of search engine search requirements

In addition to the link relationship, it is also very important to analyze the search demand that affects the search engine ranking. The search engine is triggered by the user's search instructions, so it will give many search results. We can consider this trigger point. Why do users search for this keyword, and what are the requirements behind it? If we find out why users search for this keyword, we may rank first.

The analysis of users' search needs shows that a single target keyword may have many different needs, and everyone's needs are also different. At this time, the long tail keyword will play a decisive role. Because long tail keywords can greatly reduce the scope of users' access, which can help websites find users more accurately.

Positioning keywords

From the first page of the website to each page, the problem of keyword positioning will be involved. One of the most important issues of keyword positioning is competition and whether someone is searching. If the keyword positioning is very unreasonable, and no one searches for it, then it is meaningless. If the keyword competition is very fierce, it will lose its meaning.

Keyword positioning can solve these two problems. One is to accurately locate the target keywords, that is, keyword specialization. So what is keyword specialization? This is relatively simple. For example, if there are only two product names for a product, you can write two. Such keywords will be highly competitive.

Core keywords and long tail keywords

If you want to get traffic through search engines, you mainly rely on the long tail. For some SEO veterans, it is very clear that users are unlikely to get specific answers only by searching for keywords in a certain industry. Only when the search scope is narrowed can you get more accurate information, which requires long tail words.

The analysis of core keywords and long tail keywords determines whether users can search your website. When it comes to keyword matching, users' needs must be considered. For example, if a user wants to view the mat information, he can search for "cushion", "stool cushion", and so on. In this way, we can analyze and conclude that the user is looking for thickened pads, but they are all thickened. In winter, the weather will become more fierce and the stool will become more square. Therefore, they will search in this way.

Keyword mining and keyword analysis

In order to increase the weight of the website, mining high-quality keywords, and then creating titles and content based on keywords is a very critical step.

The website construction company reminds everyone that in the process of making the website link library, it is necessary to list the keywords with indexes, and when updating the internal links of articles, it is necessary to clearly know the keywords of key internal links.