Those factors should be taken into account when the website is revised

1. Focus on customer experience

The primary consideration of website revision is the access experience of website users. Users first. Without users, the modification of the website is meaningless. If the various applications and functions of the website have undergone great changes, resulting in visitors being unable to use or use the original familiar website functions after modification, then this will definitely make visitors feel overwhelmed, or even have a resistance to the website. On this issue, we must seriously consider and make plans, otherwise the traffic loss caused by the revision will be greater than the income.

2. Layout design

Generally speaking, website revision requires a new layout design, which is equivalent to rebuilding a website from beginning to end. This is understandable, but it is very important to consider the overall style design of the website while pursuing perfection. Just imagine that compared with the old version of the website, the style of the modified website is completely different, which is almost irrelevant. This is equivalent to a large cosmetic surgery without the shadow of the past. This will involve the image of the entire website. Of course, this will also be a failed revision plan.

3. Search engine factors

Search engines are the most important traffic source of websites, and website revision should pay special attention to this aspect. If the website changes significantly, the search engine will need a period of time to observe the modified website. As for the specific time, it depends on the degree of change of the website. If the modified website is very different from the old website in theme and content, it may even cause the search engine to abandon the list of websites.

4. Keyword factors

Each website has its own keywords, which is usually closely related to the value of the website. If a website has high-quality keywords, you must consider this factor when you start to modify the website. If the website is modified carelessly without detailed analysis of existing keywords and data from various traffic sources, the traffic brought by a keyword will be easily lost after the website is modified. For example, the keyword "America" can bring you 300 target visitors every day. If the keywords are not considered when modifying the website, the modified website may lose the traffic brought by the keyword "America", which is immeasurable for the loss of the website.

5. Anti link factors

To some extent, external links will have a crucial impact on the weight of the website. Websites with a large number of backlinks will gain greater weight than those with fewer backlinks, and websites with greater weight will have a decisive impact on the index ranking of search engines. If the modification is careless, resulting in a large number of invalid links or losing some links with high weight and good rankings, this is not a good thing.

You should think twice before you make a website modification plan. The preliminary planning must be done well. Of course, the modified website should also have enough patience to wait for the acceptance and approval of visitors and search engines. If the website loses trust and affects its image due to revision, then revision is meaningless. No matter how perfect you are, it is just a chicken bone at best.