How to optimize the website internal chain? See why

How do you link on the website? Do you only need to add anchor text links for each article to improve the keyword ranking of the website?

Many websites randomly add links and anchor text, and some websites directly generate internal links automatically. The purpose is simple: to guide the search engine, why does the inner chain exist? In the past, the role of the internal chain may be more to enable search engines to better capture websites and improve anchor text rankings, but now, the role of the internal chain is more to guide users and provide users with real and effective suggestions.  

There is no link to the first page in the article page. When the content of the internal page is really necessary, you can add a link to the first page. Other situations are unnecessary because the user only needs to click the navigation button to return to the first page of the content page. There is already a guide on the page. There is no need to add this link to the content page, which only shows that your navigation system is poor. Some people will say that the first page should be used as anchor text for other keywords, so this anchor text should be added to the content page to point to the first page, so as to improve the ranking of keywords on the first page. However, this is just a suggestion that you take for granted. For example, you add an Electronic Meter to the content page to point to the home page. The user clicks the home page because he wants to know more information about electronic instruments. Therefore, the user must find what he needs on the home page again. It's a waste of time. The user is not a search engine. Last time he was a search engine, he won't do it again. Every time he is cheated, he will leave you. At the same time, it is better not to have two links to the same page in one article, which will lead to over optimization.  

The inner chain plays a huge role in optimization, but it should also be noted that neither excessive optimization nor malicious insertion of keyword anchor text will be punished by the search engine.