How to optimize Baidu
Source: Shangpin China |
Type: website encyclopedia |
Date: 2013-02-17
Beijing website construction Shangpin China: generally for SEO website optimization Strive to achieve the best results with Google and sometimes with Yahoo and Bing. However, in addition to the Big Three, you may be interested in other Website production Search Engines. In fact, these search engines may prove to be better choices than Google, Yahoo or Bing. If your target audience uses these search engines, they will be more efficient, which is worth taking some time to optimize for them.
If you haven't heard about Baidu, don't worry. It is a popular search engine, but its influence is not global, which is why many people do not even know it. Nevertheless, Baidu is certainly not just a search engine, wasting your time. Since Baidu was established in China, the population of China has exceeded 100 million. If you rank with Baidu, it can make a considerable difference. In fact, if you operate globally, let alone if your visitors are mainly located in China, you can't miss this market. In the Chinese market, Baidu's share is about 60%, and it is the most popular language search engine in China. Google is less popular than Baidu in China, so if your traffic flows from the Chinese market, it pays Baidu for your website optimization.
Baidu's algorithm is different from that of Google, Bing and Yahoo. In a sense, it is not too complicated, it is a bit similar to the algorithm of other search engines, many years ago from many years ago. Here are some tips, what you should do to get a decent ranking with Baidu:
1. Find the right keywords: Of course, with other search engines, keywords are very important for good ranking. You need to find the appropriate Chinese keyword optimization. This may be a challenge, because there are many dialects in China, and the same words have different meanings in different dialects. However, Baidu is the first choice for Chinese Pinyin, which is why Chinese Pinyin is your best choice. Not only for your keywords, but for your overall content, you should stick to it.
2. In China, you need a lot of content Even if China is not the official language of your website, you need to have many pages in China. Like Baidu, content is king - just like other search engines. The content generated is 10000 tons. When in China, what kind of content to follow is acceptable, because there are strict regulations in China. If you don't obey, it may cost you more than your good ranking and Baidu's official guide.
3. The meta tag weighs a lot Similar to other search engines, Baidu meta tag is very important at the beginning, so don't forget your top meta tag. However, do not abuse meta tags and do not have things with keywords.
4. Get Pinyin domain name and host on your website in China The domain name is as important as Baidu. In addition to the keywords in your domain name, you need to have a Pinyin Chinese domain name. You can use it. COM，NET，。 CN extension. For better results, a Chinese host hosts your website, because it gives you an extra bonus from Baidu.
5. Use simple navigation structure Simple navigation structure must work with every search engine, but Baidu, they are more important. Baidu will not follow the deeply buried code in all kinds of clutter, or go to the deep multi-level connection in the website hierarchy.
6. Repeating watch Baidu is very strict about repeated content. With other search engines, you may have problems if you have duplicate content, but Baidu is more tolerant. Use robots. txt to tell you that nothing is exponential. You are safe.
7. No link to bad neighbors, no link to farms Linking to bad neighbors and getting links, Link Farm is not associated with any search engine, but punishment with Baidu, or even worse, is a good idea, so you need to consider this. In addition, don't put too many outbound links on your website, because this is also a negative way to affect your Baidu ranking.
8. Plan ahead At Google, you can get a ranking for a week (although this is definitely non-standard, we do not mean that you should use the black hat strategy to achieve it), but the success of Baidu does not come so fast. In Baidu, it can take 6 months or more to achieve a good ranking. You will achieve it overnight in Google. You need to take this into consideration. For example, if you are promoting a summer related website, you should start optimizing it no later than November, so that when the season comes, your website will get the ranking you want.
9. Baidu does not handle Flash and JavaScript Flash and JavaScript are not Google's favorites, but Baidu absolutely hates them. This is why you should use Flash and JavaScript only when you provide alternative versions of HTML content that you have included in Flash/JavaScript. Baidu doesn't like competition! Or, so avoid using and.
10. Make sure your website is spider As for any other search engine, Baidu uses a crawler, so make sure your website is spider. Use the spider simulator to check what is not accessible from your website.
As you can see, Baidu optimization is not completely different from any other search engine optimization, but it certainly has its details. Obey the rules, wait patiently, and success will come to you sooner or later. When you do your Baidu optimization, it will not be a surprise to live well with Google, especially for the search of specific countries, if your website starts. When you have so much content in China and Chinese domain names, it will inevitably help you achieve a better ranking of your Chinese search words in any other search engine.
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