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How to analyze your SEO website to optimize competitors

Source: Shangpin China | Type: website encyclopedia | Date: 2013-02-17
Beijing website construction Company Shangpin China: You have had the feeling that no matter what you do, are you Website production Is the search engine successful? Although it is likely that you are doing something wrong, the other one is for you SEO website optimization The reason for poor performance may be that your competition is very difficult. If you are a very competitive niche, then your competition can be really bad, you can't afford it, don't let their eyes.

Well, even if your niche is not competitive, you will only win if you know how to monitor the success and failure of your competitors. Here are some steps for you to do your SEO competitive analysis.

1. Find out who your SEO competitors are

You can't analyze your competitors if you don't know who they are. In some cases, it is easy to identify your competitors. For example, if you have an offline business, you know where your competitors are and just check your website and what you do.

However, in other cases, it is not easy to determine your competition. Your competitors may be in your niche, your main keyword ranking website, or the website of your direct competitors with long tail keywords. The list of your competitors may be quite long. Obviously, you cannot monitor all. Perform a Google search for your target keywords and suddenly appear on the list of websites/companies with high search results. You can think of these as your main competitors.

2. Visit competitors' websites and analyze
After you have your competitors, or at least the main list, the next step is to visit their websites and analyze them. You should see that if their website design is professional, if they have too much content, what is the quality of their content, whether they use static or dynamic URLs, this basic on-site inspection can give you a lot of information about how professional competition exists in the network, so how possible or impossible it is to love their search engine.

3. Analyze keywords used by your competitors
Key words have always been the most important factor in the success of SEO. This is why you can expect that if your competitors are using keywords correctly, their websites will rank well in search engines. You may have some difficulty in determining the keywords used by your competitors, because you think they are the top keywords of your niche and may not be on their list. If you don't know which keywords they use, please try checking. If they use your keywords, it's better than what.

In addition, you can use the website keyword suggestion tool to check which keywords should do for their website. While checking, you may find many useful keywords that you have skipped and they begin to optimize your website.

You should also check your competitors' keyword density. Desnity's cloud tool will help you get an idea. In addition, don't forget to check the location of keywords, that is, keywords such as title, tag, image tag, URL, etc

4. Check the reverse of the game
Reverse is a good SEO ranking for other backbones. This is why you need to thoroughly review the reverse of competition. Find their number and source, anchor text, etc., and how your competition is doing in this regard, you will get a clue. Most of the time, you may get some reverse ideas, that is, if you see your competitors, you don't know, popular website owners contact, and see if you can get reverse links from them, there are also backlinks from popular websites. The tools that can be used are free, and some of the best are: reverse link anchor text analysis and reverse summary.

5. Check other SEO factors
Keywords and backlinks are important, but they are not omnipotent. In order to get a thorough idea of how to compete for rankings, you also need to check your competitors' rankings on Google pages and how they perform on Yahoo and Bing. You should also look at the number of pages indexed by your competitors' websites and search engines.

6. Assess the impact of your competition on social media
Social media often drives a lot of traffic to a site. That's why you can't skip checking how your competitors are doing social media. Unfortunately, this check is difficult to execute. Social bookmarking sites, one of the types of social media you can study from them. There are some major social bookmarking sites to see how popular they are if your competitors have jobs.

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Disclaimer

Thank you very much for visiting our website. Please read all the terms of this statement carefully before you use this website.

1. Part of the content of this site comes from the network, and the copyright of some articles and pictures involved belongs to the original author. The reprint of this site is for everyone to learn and exchange, and should not be used for any commercial activities.

2. This website does not assume any form of loss or injury caused by users to themselves and others due to the use of these resources.

3. For issues not covered in this statement, please refer to relevant national laws and regulations. In case of conflict between this statement and national laws and regulations, the national laws and regulations shall prevail.

4. If it infringes your legitimate rights and interests, please contact us in time, and we will delete the relevant content at the first time!

Contact: 010-60259772
E-mail: [email protected]