Five Rules of Website Keyword Optimization

I think we all know that Baidu algorithm is constantly changing. As a SEOer, he can only keep learning and practicing and invent some secrets in it. If we just look at what others say and do not practice, many reasons cannot be revealed. You can only know more about search engines through your own experience; It turns out that seo is regular, although not very significant, but from the analysis of changes in keyword ranking and data changes will have a lot of understanding. Let's start with five rules for optimizing and summarizing the tea set page in the past one or two months:

　　 First, snapshots are not updated, ranking is not high

The column page of a tea set is optimized by itself. It does not update snapshots every day like the home page, even though the weight is higher; Generally speaking, when the snapshot of a page is not updated, the ranking range of the crux words is also very small. After self analysis, when the snapshot is not updated, the ranking range of crux words will not exceed 5, that is, when you want to review the ranking status of crux words, you can only update the snapshot, and there will be significant changes. On the contrary, when the snapshot is not updated, you don't need to worry about ranking decline or expect ranking rise. Because of its change,

　　 Second, internal page snapshots are updated regularly

According to the snapshot statistics of the tea set page, the snapshot was updated on December 7, and the snapshot was updated on December 2, December 1 * * PM, December 9, December 23, and December 16. After some analysis, it can be found that the update cycle of the inner page is about one week. Of course, we have one in a month.

　　 3、 Baidu external chain weight accounting demand time

Many friends take it for granted Website optimization 。 They think that a very short keyword can be completed in a short time. It turns out that this is not the case. After optimizing the two keywords of tea set and tea set quotation, Baidu needs a certain time to calculate the weight of the external chain, that is, when we publish the external chain, it does not mean that if it is included, the weight will be calculated, and the keywords will change. After our own analysis, it takes at least a week or two to calculate the weight of the outer chain, that is, when we optimize a keyword, even if Sina and NetEase give us an outer chain, it will take some time to get results. Of course, this is related to the quality of the external chain, and the consequences of high quality are very significant.

　　 Fourth, the crux words are unstable when they are sorted out

When updating the snapshot, we will find that the ranking of many key words has changed. Some of them have risen, and some may have fallen. The key words in the ranking are not very stable, and sometimes they simply fall out. At this time, we must establish an external chain for the crux of the new ranking. Only after the next snapshot update will its ranking be in a relatively stable state.

　　 V. Keyword sorting needs constant protection

If the crux words are not protected, some will fall down soon. We will analyze from two aspects: 1. competitor. If the key word of self optimization is competition, we will be simply squeezed by each other if we do not pay attention. 2. Outer chain stability. The forum is the most popular place for external links. The external link of the forum is simply deleted by the processor. Since no one likes others to send out links to their websites, few forums can now send out links unless no one handles them. In addition, the posts are simply heavy. Once it sinks, the weight will definitely drop, and there are many phenomena not included. Therefore, sitting on the crux is not a perfect achievement, and the guarantee in the later stage is also an indispensable period.

The above five points are some rules summarized from optimization. Of course, in addition to these five points, there are many other rules, such as the impact of the inner chain on the ranking, the impact of page consistency on the ranking, and the impact of various situations of the outer chain on the ranking. Generally speaking, to do seo, you should first have a deep understanding of the profession, and then you should constantly summarize and invent your own optimization.